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Peter, Sangeeta; Anandkumar, Victor; Peter, Savita (2013). "Role of shopping festivals in destination branding: a tale of two shopping festivals in the United Arab Emirates". Anatolia. 24 (2): 264–267. doi:10.1080/13032917.2013.799077. S2CID167860593.
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Dokhan, Amal; Suhail, Laila; Vel, K. Prakash (5 November 2014). "Events Marketing Model of Dubai Shopping Festival". Rochester, NY. SSRN2679415. {{cite journal}}: Cite journal requires |journal= (help)