Analysis of information sources in references of the Wikipedia article "Dunkin' Donuts" in English language version.
When he started the business in a single shop in Quincy, Mass., in 1948, he called it the Open Kettle. Two years later, sure a better name could sell more doughnuts and coffee, he put his executives in a room with a tape recorder and told them to brainstorm. He later credited his architect with the trademark "Dunkin' Donuts."
The company has more than 12,900 restaurants in 42 countries worldwide.
In 1955, hoping to accelerate the growth of the business, Mr. Rosenberg began selling franchises to other people, starting in Worcester.
Yum's multibranded stores have two illuminated logos, but they function as one restaurant. They have combined kitchens, a single line of cashiers and a staff trained to prepare both sets of menu items.
The company has more than 12,900 restaurants in 42 countries worldwide.
When he started the business in a single shop in Quincy, Mass., in 1948, he called it the Open Kettle. Two years later, sure a better name could sell more doughnuts and coffee, he put his executives in a room with a tape recorder and told them to brainstorm. He later credited his architect with the trademark "Dunkin' Donuts."
In 1955, hoping to accelerate the growth of the business, Mr. Rosenberg began selling franchises to other people, starting in Worcester.
Yum's multibranded stores have two illuminated logos, but they function as one restaurant. They have combined kitchens, a single line of cashiers and a staff trained to prepare both sets of menu items.
