Brodkin, John (2009-09-04). "VMworld 2009: Virtualization, controversy and eating your own dog food". Network World. Retrieved 2010-05-17. Quote: "[Paul] Maritz also poked fun at himself by claiming that one of his only contributions to the IT world is coining the commonly used "eat your own dog food" phrase. "You can read about it on Wikipedia, so it must be true," Maritz said.