http://www.iln.org.uk/ The founder of ILN, Herbert Ingram, raised the seed capital for the paper by promoting his family's miracle remedy - Old Parr's Laxative Pills. Because this seemed sufficiently raffish and vulgar, Lloyd's detractors have often attributed it to him. However, ILN lays claim to it, most entertainingly, on Ingram's behalf: http://www.iln.org.uk/iln_years/earlyhistiln.htm