Analysis of information sources in references of the Wikipedia article "Esso" in English language version.
{{cite web}}: CS1 maint: archived copy as title (link)Although Victor Green's initial edition only encompassed metropolitan New York, the Green Book soon expanded.... The 15,000 copies Green eventually printed each year were sold as a marketing tool not just to black-owned businesses but to the white marketplace, implying that it made good economic sense to take advantage of the growing affluence and mobility of African Americans. Esso stations, unusual in franchising to African Americans, were a popular place to pick one up.
The foolish fearsomeness of this act was vitiated in the 1960s by Esso, which took a smiling tiger as a symbol with the alliterative slogan Put a tiger in your tank.
"Put a tiger in your tank." The star of one of the most popular advertising campaigns ever hatched on Madison Avenue, Esso's frisky, whimsical tiger with the high-octane tail has become a roaring success all over Europe.
{{cite web}}: CS1 maint: archived copy as title (link)"Put a tiger in your tank." The star of one of the most popular advertising campaigns ever hatched on Madison Avenue, Esso's frisky, whimsical tiger with the high-octane tail has become a roaring success all over Europe.