Analysis of information sources in references of the Wikipedia article "Eyepatch" in English language version.
Oglivy explained that the eye-patch was intended to turn the image from a 'product photo shoot' into a story. It seems silly to say, but most of us find it hard to look at this man without wondering: Who is he? How did he lose that eye? Was he in the war? Was it a bar fight? Is he a spy?
What do we think when we see someone wearing an eyepatch? We immediately wonder. 'What happened? Is it real? Were they born that way? Was there an accident?' In other words, 'What's the STORY?!'