Analysis of information sources in references of the Wikipedia article "Fox Broadcasting Company" in English language version.
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FOX Entertainment's 30-year legacy of innovative, hit programming includes 9–1–1, 9–1–1: Lone Star, the Masked Singer, Lego Masters, Prodigal Son, Last Man Standing, the Simpsons, "Empire," "24," "The X-Files" and "American Idol.")
The "FBC" logo didn't last long. According to original Fox Entertainment prexy Garth Ancier, it was legendary ad man Jay Chiat who suggested to execs that rather than create a brand from scratch, the network ought to use the "Fox" heritage of the previous 80 years and the "searchlight" iconography to link Fox Broadcasting to 20th Century Fox. Besides, if the idea was to launch a network that was an alternative to the Big Three, why not go with an actual brand name?
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