"Time Names The World's Most Influential People"Archived February 21, 2005, at the Wayback Machine. Time. April 18, 2004. Retrieved December 12, 2010. "Few people have done more to perfect 'the Toyota Way' than chairman Hiroshi Okuda, 71, and president Fujio Cho, 67, writes Time's Jim Frederick. 'From the very beginning Toyota learned much from other carmakers. Sharing what we have discovered is a way to give back,' says Cho."
"Time Names The World's Most Influential People"Archived February 21, 2005, at the Wayback Machine. Time. April 18, 2004. Retrieved December 12, 2010. "Few people have done more to perfect 'the Toyota Way' than chairman Hiroshi Okuda, 71, and president Fujio Cho, 67, writes Time's Jim Frederick. 'From the very beginning Toyota learned much from other carmakers. Sharing what we have discovered is a way to give back,' says Cho."