"Following the launch of noitulovE, Guinness has achieved its highest market share on-trade. We have no doubt that the ad was a key part of what has been driving recent growth for the brand."—Georgina Meddows-Smith, Head of Guinness Marketing, On-trade, Diageo. ("Guinness : Case Studies : Resources : Thinkbox". Archived from the original on 2007-10-17. Retrieved 2008-01-26.)
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"Following the launch of noitulovE, Guinness has achieved its highest market share on-trade. We have no doubt that the ad was a key part of what has been driving recent growth for the brand."—Georgina Meddows-Smith, Head of Guinness Marketing, On-trade, Diageo. ("Guinness : Case Studies : Resources : Thinkbox". Archived from the original on 2007-10-17. Retrieved 2008-01-26.)