Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising", Communications of the Association for Information Systems, 27 (1): 81–98, doi:10.17705/1CAIS.02706
Rosso, Mark; McClelland, Marilyn; Jansen, Bernard (Jim); Fleming, Sundar (April 2009), "Using Google AdWords in the MBA MIS Course"(PDF), Journal of Information Systems Education, 20 (1): 41–49, archived from the original(PDF) on 2010-03-05
Rosso, Mark; McClelland, Marilyn; Jansen, Bernard (Jim); Fleming, Sundar (April 2009), "Using Google AdWords in the MBA MIS Course"(PDF), Journal of Information Systems Education, 20 (1): 41–49, archived from the original(PDF) on 2010-03-05