Gross rating point (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Gross rating point" in English language version.

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2wikispaces.net

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2semanticscholar.org

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1marketing-dictionary.org

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doi.org

P. Neijens; H. Voorveld (2015). "Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World" (PDF). Journal of Advertising Research. doi:10.2501/JAR-2015-016. S2CID 167344548.
F. Findley; K. Johnson; D. Crang (2020-05-26). "Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review: Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP". Journal of Advertising Research. doi:10.2501/JAR-2020-011. S2CID 219770387.

journalofadvertisingresearch.com

F. Findley; K. Johnson; D. Crang (2020-05-26). "Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review: Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP". Journal of Advertising Research. doi:10.2501/JAR-2020-011. S2CID 219770387.

marketing-dictionary.org

"Gross Rating Point (GRP) | Universal Marketing Dictionary". 2018-05-24. Retrieved 2024-01-27.

marketingpower.com

American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2013-2-11. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project Archived 2019-04-05 at the Wayback Machine.

nexttv.com

Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? Published by Broadcasting + Cable on January 7, 2020, consulted on January 9, 2020

nytimes.com

Philip H. Dougherty (June 22, 1976). "Advertising". The New York Times.

semanticscholar.org

api.semanticscholar.org

P. Neijens; H. Voorveld (2015). "Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World" (PDF). Journal of Advertising Research. doi:10.2501/JAR-2015-016. S2CID 167344548.
F. Findley; K. Johnson; D. Crang (2020-05-26). "Effectiveness and Efficiency of TV's Brand-Building Power: A Historical Review: Why the Persuasion Rating Point (PRP) Is a More Accurate Metric than the GRP". Journal of Advertising Research. doi:10.2501/JAR-2020-011. S2CID 219770387.

uva.nl

pure.uva.nl

P. Neijens; H. Voorveld (2015). "Cross-Platform Advertising: Current Practices and Issues for the Future: Why the Gross Rating Point Metric Should Thrive in Today's Fragmented Media World" (PDF). Journal of Advertising Research. doi:10.2501/JAR-2015-016. S2CID 167344548.

web.archive.org

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project Archived 2019-04-05 at the Wayback Machine.
American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2013-2-11. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project Archived 2019-04-05 at the Wayback Machine.

wikispaces.net

commonlanguage.wikispaces.net

Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0-13-705829-2. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project Archived 2019-04-05 at the Wayback Machine.
American Marketing Association Dictionary. "Dictionary". Archived from the original on 2012-11-21. Retrieved 2012-11-29.. Retrieved 2013-2-11. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project Archived 2019-04-05 at the Wayback Machine.