Guerrilla marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Guerrilla marketing" in English language version.

refsWebsite

Global rank English rank

3web.archive.org

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3doi.org

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2semanticscholar.org

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2entrepreneur.com

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1investopedia.com

1,135^th place

859^th place

1creativeguerrillamarketing.com

low place

1books.google.com

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1time.com

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1news.google.com

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1inc.com

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1researchgate.net

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1wsj.com

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1adweek.com

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1cambridge.org

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1webmarketingtoday.com

low place

1marketing-schools.org

low place

1ssrn.com

703^rd place

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1hbs.edu

4,520^th place

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1actu-cci.com

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1adage.com

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1cnn.com

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1archive.today

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1bmwblog.com

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1guardian.co.uk

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1theguardian.com

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actu-cci.com

en.actu-cci.com

"Street Marketing by Marcel Saucet". Archived from the original on 2014-05-02. Retrieved 2017-03-01.

adage.com

"Small Agency of the Year, Campaign of the Year: Definition 6's 'Happiness Machine'". adage.com. 26 July 2010. Retrieved 2016-03-31.

adweek.com

Rebecca Cullers. "Nathan Sorrell, Nike's Fat Jogger, Vows to Get Thin". AdWeek. Retrieved April 12, 2016.

archive.today

"Houston Issues Ticket To A Mini Cooper Parked On A Wall". Bmwblog.com. 2013-01-10. Archived from the original on February 15, 2013. Retrieved 2017-03-01.

bmwblog.com

"Houston Issues Ticket To A Mini Cooper Parked On A Wall". Bmwblog.com. 2013-01-10. Archived from the original on February 15, 2013. Retrieved 2017-03-01.

books.google.com

Levinson, Jay Conrad (2007). Guerrilla Marketing: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business. Piatkus. ISBN 978-0-7499-2811-7.

cambridge.org

dictionary.cambridge.org

"Stealth Marketing". Cambridge Dictionary. 15 August 2024.

cnn.com

Boston Bomb Scare ; article; CNN News online; retrieved March 2014.

creativeguerrillamarketing.com

"What Is Guerrilla Marketing?". Creativeguerrillamarketing.com. Archived from the original on 2017-03-20. Retrieved 2017-03-01.

doi.org

Belch, Michael A.; Belch, George E. (2008-06-05), "Integrated Marketing Communications", The International Encyclopedia of Communication, John Wiley & Sons, Ltd, doi:10.1002/9781405186407.wbieci038, ISBN 9781405186407
Borghini, Stefania; Visconti, Luca M.; Anderson, Laurel; Sherry Jr, John F. (2010). "Symbiotic postures of commercial advertising and street art: Implications for creativity". Journal of Advertising. 39 (3): 115–28. doi:10.2753/joa0091-3367390308. S2CID 2784881.
Black; Neville (2009). "Fly-Posting: An Exploration of a 'Controversial' Medium". Journal of Marketing Communications. 15 (4): 209–226. doi:10.1080/13527260802091022. S2CID 167843516.

entrepreneur.com

"How to Pull Off a Guerrilla Marketing Campaign". Entrepreneur. 2010-04-19. Retrieved 2016-03-31.
Levinson, Jay Conrad (2003-11-17). "Guerrilla Marketing in a Tough Economy". Entrepreneur. Retrieved 2016-03-31.

guardian.co.uk

blogs.guardian.co.uk

Krotoski, Aleks (2006-12-11). "New Sony viral marketing ploy angers consumers". The Guardian. London. Retrieved 2010-05-26.

hbs.edu

Goldberg, Lena G. (2014-11-06). "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand - Case - Harvard Business School". Hbs.edu. Archived from the original on 2017-05-01. Retrieved 2017-03-01.

inc.com

Greco, Susan (August 1995). "30 Seconds with Guerrilla Marketing's Guru". inc.com. New York City: Inc. Retrieved 26 June 2015.

investopedia.com

Kenton, Will. "Guerrilla Marketing". Investopedia. Retrieved 2019-05-14.

marketing-schools.org

"Street Marketing | What is Street Marketing?". Marketing-schools.org. Retrieved 2017-03-01.

news.google.com

Linda S. Wallace (March 12, 1989). "'Guerrilla marketing' gives small firms the edge". Lawrence Journal-World. Retrieved June 5, 2017.

researchgate.net

Rossella Gambetti. "Ambient Communication: How to Engage Consumers in Urban Touch-Points". Retrieved April 12, 2016.

semanticscholar.org

api.semanticscholar.org

Borghini, Stefania; Visconti, Luca M.; Anderson, Laurel; Sherry Jr, John F. (2010). "Symbiotic postures of commercial advertising and street art: Implications for creativity". Journal of Advertising. 39 (3): 115–28. doi:10.2753/joa0091-3367390308. S2CID 2784881.
Black; Neville (2009). "Fly-Posting: An Exploration of a 'Controversial' Medium". Journal of Marketing Communications. 15 (4): 209–226. doi:10.1080/13527260802091022. S2CID 167843516.

ssrn.com

papers.ssrn.com

Saucet, Marcel; Cova, Bernard (2014-03-18). "The Secret Lives of Unconventional Campaigns: Street Marketing on the Fringe by Bernard Cova, Marcel Saucet". SSRN 2411026. {{cite journal}}: Cite journal requires |journal= (help)

theguardian.com

Mark Sweney. "Dr Dre beats Olympic brand police by sending headphones to Team GB | Media". The Guardian. Retrieved 2017-03-01.

time.com

content.time.com

Josh Sanburn (2011-08-09). "The 25 Most Influential Business Management Books". Time. Retrieved April 12, 2016.

web.archive.org

"What Is Guerrilla Marketing?". Creativeguerrillamarketing.com. Archived from the original on 2017-03-20. Retrieved 2017-03-01.
Goldberg, Lena G. (2014-11-06). "Taryn Rose Launches Dresr: Street Marketing a Luxury Brand - Case - Harvard Business School". Hbs.edu. Archived from the original on 2017-05-01. Retrieved 2017-03-01.
"Street Marketing by Marcel Saucet". Archived from the original on 2014-05-02. Retrieved 2017-03-01.

webmarketingtoday.com

"Practical Ecommerce | Insights for Online Merchants". Webmarketingtoday.com. Retrieved 2017-03-01.

wsj.com

Simon Chadwick And Nicholas Burton. "Ambushed!". Wall Street Journal. Retrieved April 12, 2016.