Analysis of information sources in references of the Wikipedia article "Guinness Storehouse" in English language version.
Event Communications's appointment, replacing Imagination as lead design group, follows its completion of a €2.5m (£1.73m) project to re-envisage the Storehouse's ground and first floor with a more interactive exhibition design that explains the brewing process. It has reinterpreted the space, installing additional video elements and introducing the concept of a brewer guide and a tasting laboratory where visitors can sample Guinness from the keg line. Event Communications was appointed to this project in April last year, following a four-way pitch.
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