Analysis of information sources in references of the Wikipedia article "Hawa Mahal (radio program)" in English language version.
... spoken word programmes like humorous plays, interviews, talks etc. out of them 'Hawa Mahal' is the most popular programme ...
... In that year Vividh Bharti, the film music channel of AIR, began accepting commercials. ... Since radio hardly had any competition, airtime and even sponsorships on some really popular programmes — like 'Hawa Mahal' or 'Modi Ke Matwale Rahi' — were booked six months in advance ...