Analysis of information sources in references of the Wikipedia article "Honda Super Cub" in English language version.
Originally published in Japanese as 'Honda shinwa : kyoso no naki atode' by Bungei Shunju, Tokyo, 1995. Translated by Hiroko Yoda with Matt Alt.
To that end, in 1962 American Honda hired the Gray Advertising Agency to help introduce their machines to this non-traditional bike audience. To head up the team to work on the fledgling Honda account, Gray Advertising hired a talented young creative director for the account. Robert Emmenegger had the film and television commercial experience, as well as the extensive musical expertise, to develop a campaign to accomplish their goals. And he had a new approach – that motorcycling could appeal to students and other young adults who would enjoy the economy, freedom and fun two wheels offered. To Emmenegger, Honda was just another account, just like Gallo Wine, Matel Toys, and a dozen others. He had a keen sense of how to create appealing campaigns and turned that talent toward his new two-wheeled client. From his imagination and that of his team came the iconic phrase "You meet the nicest people on a Honda." The rest, as they say, is marketing legend.
The 1973 Kawazaki Z1 was the world's first superbike and its spiritual successor, the Z1000, relies on the same stripped-down looks and raw, steady power for its appeal. It's the ideal big boy's toy…
So, when Grey Advertising, a major U.S. agency, proposed a campaign with the slogan, "You Meet the Nicest People on a Honda," Kawashima knew right away that it would work. This was to be a major campaign targeting the eleven western states. The ad depicted housewives, a parent and child, young couples and other respectable members of society - referred to as "the nicest people" - riding Honda 50s for a variety of purposes.
It had a style all its own with features that set it apart from European and US-styled mopeds, including a step-through design for easy handling and plastic parts for lighter weight.
The 1973 Kawazaki Z1 was the world's first superbike and its spiritual successor, the Z1000, relies on the same stripped-down looks and raw, steady power for its appeal. It's the ideal big boy's toy…
It had a style all its own with features that set it apart from European and US-styled mopeds, including a step-through design for easy handling and plastic parts for lighter weight.
To that end, in 1962 American Honda hired the Gray Advertising Agency to help introduce their machines to this non-traditional bike audience. To head up the team to work on the fledgling Honda account, Gray Advertising hired a talented young creative director for the account. Robert Emmenegger had the film and television commercial experience, as well as the extensive musical expertise, to develop a campaign to accomplish their goals. And he had a new approach – that motorcycling could appeal to students and other young adults who would enjoy the economy, freedom and fun two wheels offered. To Emmenegger, Honda was just another account, just like Gallo Wine, Matel Toys, and a dozen others. He had a keen sense of how to create appealing campaigns and turned that talent toward his new two-wheeled client. From his imagination and that of his team came the iconic phrase "You meet the nicest people on a Honda." The rest, as they say, is marketing legend.
So, when Grey Advertising, a major U.S. agency, proposed a campaign with the slogan, "You Meet the Nicest People on a Honda," Kawashima knew right away that it would work. This was to be a major campaign targeting the eleven western states. The ad depicted housewives, a parent and child, young couples and other respectable members of society - referred to as "the nicest people" - riding Honda 50s for a variety of purposes.
