Danielewski expands on this point in an interview: "I had one woman come up to me in a bookstore and say, 'You know, everyone told me it was a horror book, but when I finished it, I realized that it was a love story.' And she's absolutely right. In some ways, genre is a marketing tool." Wittmershaus, Eric (May 6, 2000), "Profile: Mark Z. Danielewski", Flak Magazine, archived from the original on June 29, 2011, retrieved July 19, 2008.
Danielewski expands on this point in an interview: "I had one woman come up to me in a bookstore and say, 'You know, everyone told me it was a horror book, but when I finished it, I realized that it was a love story.' And she's absolutely right. In some ways, genre is a marketing tool." Wittmershaus, Eric (May 6, 2000), "Profile: Mark Z. Danielewski", Flak Magazine, archived from the original on June 29, 2011, retrieved July 19, 2008.
