Analysis of information sources in references of the Wikipedia article "How to Win Friends and Influence People" in English language version.
It was not for nothing that Shimkin had been the discoverer of Dale Carnegie, whose lectures he had attended with results that changed both Carnegie's life and his own: How to Win Friends and Influence People became the biggest best-seller in S&S's history.
Irwyn Applebaum, president of Pocket Books, Simon & Schuster's mass-market arm, cited that sales of the book had been over one million between 1982 and 1986