In-game advertising (English Wikipedia)

Kris Pigna (2010-12-22). "EA: In-Game Ads Business Hasn't Grown as Fast as Expected". 1Up.com. http://www.1up.com/news/in-game-ads-business-hasnt-grown Archived 2016-09-19 at the Wayback Machine. Retrieved 2011-03-09.

1up.com

Kris Pigna (2010-12-22). "EA: In-Game Ads Business Hasn't Grown as Fast as Expected". 1Up.com. http://www.1up.com/news/in-game-ads-business-hasnt-grown Archived 2016-09-19 at the Wayback Machine. Retrieved 2011-03-09.

NBC

Kristin Kaining (2006-11-15). "Games: they're not just for kids anymore". News.msn.com/ NBC News Archived 2013-08-02 at the Wayback Machine. https://www.nbcnews.com/id/wbna15702318. Retrieved 2011-04-14.

adobe.com

Samuel Asher Rivello (2011-03). "How to make money with online games". Adobe Edge. http://www.adobe.com/newsletters/edge/march2011/articles/article1/index.html?trackingid=IJQLF. Retrieved 2011-04-02.

adweek.com

Jenman, Grant; Becker, Stephanie (2008-06-30). "In-Game Ads Put Brands in Play". www.adweek.com. Retrieved 2024-03-22.

arstechnica.com

Jacqui Cheng (June 23, 2007). "Report: Video game spending to surpass music spending this year". Ars Technica. Retrieved November 27, 2014.

bigdownload.com

John Callaham (2011-02-01). "Company of Heroes Online to shut down March 31". Big Download Archived 2018-06-24 at the Wayback Machine. http://news.bigdownload.com/2011/02/01/company-of-heroes-online-to-shut-down-march-31/ Archived 2015-02-11 at the Wayback Machine. Retrieved 2011-04-14.

news.bigdownload.com

John Callaham (2011-02-01). "Company of Heroes Online to shut down March 31". Big Download Archived 2018-06-24 at the Wayback Machine. http://news.bigdownload.com/2011/02/01/company-of-heroes-online-to-shut-down-march-31/ Archived 2015-02-11 at the Wayback Machine. Retrieved 2011-04-14.

bizreport.com

Helen Leggatt (2009-03-18). "Major in-game ad firm struggling". BizReport. http://www.bizreport.com/2009/03/major_in-game_ad_firm_struggling.html Archived 2020-11-23 at the Wayback Machine. Retrieved 2011-04-17.

brandrepublic.com

Arif Durrani (2009-05-26). "Screen Digest forecasts $1bn boom for in-game advertising". Brandrepublic. http://www.brandrepublic.com/News/908125/Screen-Digest-forecasts-1bn-boom-in-game-advertising/. Retrieved 2011-04-14.

businesstrends.wordpress.com

(2010-02-10). "In-Game Advertising Maximizes Marketing Dollars In Sports Category; New Mobile Advertising Opportunity for the Sports Industry". Business Trends. http://businesstrends.wordpress.com/2010/02/10/study-shows-in-game-advertising-maximizes-marketing-dollars-in-sports-category/. Retrieved 2011-04-14.

businessweek.com

John Gaudiosi (2006-10-19). "Nielsen's GamePlay Metrics". Businessweek. [3]. Retrieved 2011-04-14.

clickz.com

Enid Burns (April 17, 2006). "In-Game Advertising to Continue Exponential Growth". Clickz. Archived from the original on September 23, 2015. Retrieved November 27, 2014.
Burns, Enid (2009-04-28). "Video Advertising Still Set for Growth in Down Ad Spend Year". ClickZ. Retrieved 2024-03-22.
Enid Burns (2008-04-07). "In-Game Ad Network Taps Into Virtual Worlds". ClickZ. http://www.clickz.com/clickz/news/1694387/in-game-ad-network-taps-into-virtual-worlds. Retrieved 2011-04-13.

doi.org

Grace, Lindsay D.; Coyle, James (1 January 2011). "Player Performance and in Game Advertising Retention". Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology - ACE '11. ACM. pp. 55:1–55:5. doi:10.1145/2071423.2071492. ISBN 9781450308274. S2CID 12871633.
Lee, Mira; Faber, Ronald J. (1 January 2007). "Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention". Journal of Advertising. 36 (4): 75–90. doi:10.2753/joa0091-3367360406. JSTOR 20460815. S2CID 143613767.

emarketingandcommerce.com

Melissa Campanelli (March 6, 2008). "eMarketer: In-Game Advertising Spending to Reach $650 million in 2012". Emarketingandcommerce.com. Archived from the original on July 16, 2010. Retrieved November 27, 2014.

figshare.com

Grace, Lindsay D.; Coyle, James (1 January 2011). "Player Performance and in Game Advertising Retention". Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology - ACE '11. ACM. pp. 55:1–55:5. doi:10.1145/2071423.2071492. ISBN 9781450308274. S2CID 12871633.

findlaw.com

caselaw.findlaw.com

E.S.S. Entertainment 2000, Inc. v. Rock Star Videos, Inc., 547 F.3d 1095 (9th Cir. Cal. 2008). https://caselaw.findlaw.com/us-9th-circuit/1485435.html. Retrieved 2011-04-17.

forbes.com

Tassi, Paul. "Analyst Says Video Game Advertising Will Double by 2016". Forbes. Retrieved 2015-09-30.

frankwbaker.com

Paul Hyman (2006-01-26). "Advertisers await game measurement". http://www.frankwbaker.com/videogameads.htm Archived 2016-03-04 at the Wayback Machine. Retrieved 2011-04-14.

ft.com

Andrew Edgecliffe-Johnson (2008-1-30). "Questions Raised Over Revenue Growth From Modern Advertising". Financial Times. http://www.ft.com/cms/s/0/e7c50fce-ced6-11dc-877a-000077b07658.html#ixzz1G4iNCknW. Retrieved 2011-03-07.

gamasutra.com

Greg Boyd, Vejay Lalla (2010-02-11). "Emerging Issues in In-Game Advertising". Gamasutra. http://www.gamasutra.com/view/feature/3927/emerging_issues_in_ingame_.php. Retrieved 2011-04-17.
Simon Carless (2006-10-17). "IGA's Townsend On BF2142 In-Game Ads". Gamasutra. http://www.gamasutra.com/php-bin/news_index.php?story=11300. Retrieved 2006-10-22.
Quang Hong (2005-11-30). "Question of the Week Responses: In-Game Advertising?". Gamasutra. http://www.gamasutra.com/view/feature/2472/question_of_the_week_responses_.php. Retrieved 2011-04-16.

gamespot.com

(2009). "Most Despicable Use of In-Game Advertising". GameSpot. http://www.gamespot.com/best-of-2009/dubious-honors/index.html?page=2. Retrieved 2011-04-16.

guardian.co.uk

technology.guardian.co.uk

Bobbie Johnson (2006-05-19). "Advertisers get young gamers in their sights". The Guardian. http://technology.guardian.co.uk/games/story/0,,1778693,00.html. Retrieved 2006-10-20.

independent.co.uk

Ian Burrell (2011-02-18). "Is it game over for the virtual ad?". The Independent. https://www.independent.co.uk/news/media/advertising/is-it-game-over-for-the-virtual-ad-2218305.html. Retrieved 2011-03-09.

industrygamers.com

James Brightman (2010-02-10). "Sports Games Proving Effective for In-Game Advertisers, Study Finds". Industry Gamers Archived 2014-04-14 at the Wayback Machine. http://www.industrygamers.com/news/sports-games-proving-effective-for-in-game-advertisers-study-finds/. Retrieved 2011-04-14.

jiad.org

Zachary Glass (Fall 2007). "The Effectiveness of Product Placement in Video Games". [4]Journal of Interactive Advertising. Vol 8 No 1. http://jiad.org/article96 Archived 2013-01-19 at the Wayback Machine. Retrieved 2011-04-18.
Ben Lewis, Lance Porter (Spring 2010). "In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in a Massively Multiplayer Online Role-Playing Game". Journal of Interactive Advertising. Vol 10 No 2.brown http://jiad.org/article131 Archived 2015-04-28 at the Wayback Machine. Retrieved 2011-03-09.

joystiq.com

Ben Zackheim (2005-02-18). "Pizza and Everquest 2 – two great tastes that clog arteries together". joystiq Archived 2009-07-25 at the Wayback Machine. http://www.joystiq.com/2005/02/18/pizza-and-everquest-2-two-great-tastes-that-clog-arteries/. Retrieved 2011-04-14.

jstor.org

Lee, Mira; Faber, Ronald J. (1 January 2007). "Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention". Journal of Advertising. 36 (4): 75–90. doi:10.2753/joa0091-3367360406. JSTOR 20460815. S2CID 143613767.

kotaku.com

Owen Good (2009-05-21). "Indie Devs Turn To In-Game Ads After Piracy Strike". Kotaku. http://kotaku.com/#!5264139/indie-devs-turn-to-in+game-ads-after-piracy-strike. Retrieved 2011-04-17.
Brian Ashcraft (2009-06-04). "Sony Make In-Game Ad Deal Official". Kotaku. http://kotaku.com/#!5012940/sony-make-in+game-ad-deal-official. Retrieved 2011-03-08.

lostgarden.com

Danc (2009-07-05). "Flash Love Letter (2009) Part 1". Lostgarden. http://www.lostgarden.com/2009/07/flash-love-letter-2009-part-1.html Archived 2022-01-20 at the Wayback Machine. Retrieved 2011-04-01.

mendeley.com

"Catalog - Mendeley". www.mendeley.com. Retrieved 16 April 2018.

microsoft.com

advertising.microsoft.com

"Reach Your Target Audience – Men". Microsoft Advertising. http://advertising.microsoft.com/ad-network/audience/men Archived 2013-05-07 at the Wayback Machine. Retrieved 2011-04-12.

mmorpg.com

(2008-04-03). "City of Heroes – In-Game Advertising". MMORPG. http://www.mmorpg.com/gamelist.cfm/gameId/3/setView/features/loadFeature/1866. Retrieved 2011-04-14.
Dan Fortier (2006-08-26). "Debate: In-Game Advertisements". MMORPG. http://www.mmorpg.com/showFeature.cfm/loadFeature/828 Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-14.

mobilerated.com

"Kalador's FreePlay in-game advertising technology for mobile phone games powers MobileRated". 2007-03-19. http://www.mobilerated.com/news/20070319.html Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-14.

nbcnews.com

"Product placement on the rise in video games". NBC News. 2006-07-21. Archived from the original on November 23, 2020. Retrieved 2023-06-23.
Kristin Kaining (2006-11-15). "Games: they're not just for kids anymore". News.msn.com/ NBC News Archived 2013-08-02 at the Wayback Machine. https://www.nbcnews.com/id/wbna15702318. Retrieved 2011-04-14.

nielsen.com

blog.nielsen.com

Gerardo Guzman (2010-09-14). "Video Game Advertising: Playing to Win… and Sell". Nielsenwire. http://blog.nielsen.com/nielsenwire/consumer/video-game-advertising-playing-to-win%E2%80%A6-and-sell/. Retrieved 2011-03-08.

nmsu.edu

business.nmsu.edu

Moonhee Yang, David R. Roskos-Ewoldsen, Lucian Dinu, and Laura M. Arpan (Winter 2006). "The Effectiveness of In-Game Advertising: Comparing College Student's Explicit and Implicit Memory for Brand Names". Journal of Advertising. http://business.nmsu.edu/~mhyman/M454_Articles/%28Product%20Placement%29%20Yang_JA_2006.pdf Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-18.

nytimes.com

Siklos, Richard (October 19, 2006). "A Virtual World but Real Money". The New York Times.

pcgamer.com

Petitte, Omri (2 April 2013). "SimCity's first free DLC is a logo-plastered Nissan Leaf charging station". PC Gamer. Retrieved 13 July 2016.

placevine.com

(2011-03-31). "Viral Video Features Inspired Product Placement of Dodge's Flagship Muscle Car". PlaceVine. http://www.placevine.com/blog/2011/03/31/viral-video-features-inspired-product-placement-0f-dodge%E2%80%99s-flagship-muscle-car/ Archived 2020-11-23 at the Wayback Machine. Retrieved 2011-04-25.

revenews.com

Duane Kuroda (2010-10-11). "Massive's Failure Proof Of In-game Advertising's Success" Archived 2011-04-13 at the Wayback Machine. ReveNews. Retrieved 2011-04-14.

semanticscholar.org

api.semanticscholar.org

Grace, Lindsay D.; Coyle, James (1 January 2011). "Player Performance and in Game Advertising Retention". Proceedings of the 8th International Conference on Advances in Computer Entertainment Technology - ACE '11. ACM. pp. 55:1–55:5. doi:10.1145/2071423.2071492. ISBN 9781450308274. S2CID 12871633.
Lee, Mira; Faber, Ronald J. (1 January 2007). "Effects of Product Placement in On-Line Games on Brand Memory: A Perspective of the Limited-Capacity Model of Attention". Journal of Advertising. 36 (4): 75–90. doi:10.2753/joa0091-3367360406. JSTOR 20460815. S2CID 143613767.

sfgate.com

Yi, Matthew (2005-07-25). "Advertisers pay for video games / Product placement tradition no longer free ride for business". SFGATE. Retrieved 2023-06-23.

techcrunch.com

Robin Wauters (2009-03-24). "Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness". TechCrunch. https://techcrunch.com/2009/03/24/study-in-game-video-advertising-trumps-tv-advertising-in-effectiveness/. Retrieved 2011-03-08.

tentonhammer.com

J.P. "Agon Thalia" Sherman (2009-01-05). "In Game Advertising Could Be the Next Best Thing to Gaming". Ten Ton Hammer. http://www.tentonhammer.com/node/60433. Retrieved 2011-04-12

the-nextlevel.com

Ted Boyke (2004-03-23). "Tom Clancy's Splinter Cell: Pandora Tomorrow World Premiere". The Next Level. http://www.the-nextlevel.com/features/events/pandora-tomorrow-world-premiere/. Retrieved 2011-04-25.

theesa.com

"In-Game Advertisting". Entertainment Software Association. http://www.theesa.com/gamesindailylife/advertising.asp Archived 2020-11-20 at the Wayback Machine. Retrieved 2011-04-17.

thehill.com

Walter Alarkon (2008-10-14). "Obama Runs Ads in ‘Madden'". The Hill. https://thehill.com/blogs/blog-briefing-room/news/campaigns/37922-obama-runs-ads-in-madden/. Retrieved 2011-04-05.

themarketingarm.com

Jason Katz (2011-03-10) "In-Game Advertising: A Waning Star?". The Marketing Arm. http://www.themarketingarm.com/index.php?id=24768. Retrieved 2011-03-15.

usatoday.com

usatoday30.usatoday.com

"USATODAY.com - HBO shows use real brands". usatoday30.usatoday.com. Retrieved 2023-06-23.

venturebeat.com

Dean Takahashi (2011-02-26) "Will Microsoft conquer free-to-play games with Age of Empires Online?" GamesBeat. https://venturebeat.com/2011/02/26/will-microsoft-conquer-free-to-play-games-with-age-of-empires-online-video/. Retrieved 2011-04-14.

web.archive.org

Melissa Campanelli (March 6, 2008). "eMarketer: In-Game Advertising Spending to Reach $650 million in 2012". Emarketingandcommerce.com. Archived from the original on July 16, 2010. Retrieved November 27, 2014.
Enid Burns (April 17, 2006). "In-Game Advertising to Continue Exponential Growth". Clickz. Archived from the original on September 23, 2015. Retrieved November 27, 2014.
Helen Leggatt (2009-03-18). "Major in-game ad firm struggling". BizReport. http://www.bizreport.com/2009/03/major_in-game_ad_firm_struggling.html Archived 2020-11-23 at the Wayback Machine. Retrieved 2011-04-17.
"In-Game Advertisting". Entertainment Software Association. http://www.theesa.com/gamesindailylife/advertising.asp Archived 2020-11-20 at the Wayback Machine. Retrieved 2011-04-17.
Moonhee Yang, David R. Roskos-Ewoldsen, Lucian Dinu, and Laura M. Arpan (Winter 2006). "The Effectiveness of In-Game Advertising: Comparing College Student's Explicit and Implicit Memory for Brand Names". Journal of Advertising. http://business.nmsu.edu/~mhyman/M454_Articles/%28Product%20Placement%29%20Yang_JA_2006.pdf Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-18.
(2011-03-31). "Viral Video Features Inspired Product Placement of Dodge's Flagship Muscle Car". PlaceVine. http://www.placevine.com/blog/2011/03/31/viral-video-features-inspired-product-placement-0f-dodge%E2%80%99s-flagship-muscle-car/ Archived 2020-11-23 at the Wayback Machine. Retrieved 2011-04-25.
David Radd (2007-02-22). "Sports and In-Game Advertising". BusinessWeek. [1]. Retrieved 2011-04-14.
James Brightman (2010-02-10). "Sports Games Proving Effective for In-Game Advertisers, Study Finds". Industry Gamers Archived 2014-04-14 at the Wayback Machine. http://www.industrygamers.com/news/sports-games-proving-effective-for-in-game-advertisers-study-finds/. Retrieved 2011-04-14.
"Product placement on the rise in video games". NBC News. 2006-07-21. Archived from the original on November 23, 2020. Retrieved 2023-06-23.
Reena Jana (2006-01-25). "Is That a Video Game - or an Ad?". Business Week. [2]. Retrieved 2011-04-14.
Paul Hyman (2006-01-26). "Advertisers await game measurement". http://www.frankwbaker.com/videogameads.htm Archived 2016-03-04 at the Wayback Machine. Retrieved 2011-04-14.
Danc (2009-07-05). "Flash Love Letter (2009) Part 1". Lostgarden. http://www.lostgarden.com/2009/07/flash-love-letter-2009-part-1.html Archived 2022-01-20 at the Wayback Machine. Retrieved 2011-04-01.
John Callaham (2011-02-01). "Company of Heroes Online to shut down March 31". Big Download Archived 2018-06-24 at the Wayback Machine. http://news.bigdownload.com/2011/02/01/company-of-heroes-online-to-shut-down-march-31/ Archived 2015-02-11 at the Wayback Machine. Retrieved 2011-04-14.
Dan Fortier (2006-08-26). "Debate: In-Game Advertisements". MMORPG. http://www.mmorpg.com/showFeature.cfm/loadFeature/828 Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-14.
Ben Zackheim (2005-02-18). "Pizza and Everquest 2 – two great tastes that clog arteries together". joystiq Archived 2009-07-25 at the Wayback Machine. http://www.joystiq.com/2005/02/18/pizza-and-everquest-2-two-great-tastes-that-clog-arteries/. Retrieved 2011-04-14.
"Reach Your Target Audience – Men". Microsoft Advertising. http://advertising.microsoft.com/ad-network/audience/men Archived 2013-05-07 at the Wayback Machine. Retrieved 2011-04-12.
(2011-01-15). "iPad Taking Viewers Eyeballs Off The TV During Primetime". WorldTVPC.com. http://www.worldtvpc.com/blog/ipad-viewers-eyeballs-tv-primetime/ Archived 2021-12-21 at the Wayback Machine. Retrieved 2011-04-14.
Kristin Kaining (2006-11-15). "Games: they're not just for kids anymore". News.msn.com/ NBC News Archived 2013-08-02 at the Wayback Machine. https://www.nbcnews.com/id/wbna15702318. Retrieved 2011-04-14.
John Gaudiosi (2006-10-19). "Nielsen's GamePlay Metrics". Businessweek. [3]. Retrieved 2011-04-14.
Duane Kuroda (2010-10-11). "Massive's Failure Proof Of In-game Advertising's Success" Archived 2011-04-13 at the Wayback Machine. ReveNews. Retrieved 2011-04-14.
Zachary Glass (Fall 2007). "The Effectiveness of Product Placement in Video Games". [4]Journal of Interactive Advertising. Vol 8 No 1. http://jiad.org/article96 Archived 2013-01-19 at the Wayback Machine. Retrieved 2011-04-18.
"Kalador's FreePlay in-game advertising technology for mobile phone games powers MobileRated". 2007-03-19. http://www.mobilerated.com/news/20070319.html Archived 2017-08-11 at the Wayback Machine. Retrieved 2011-04-14.
William Vitka (2005-07-16). "In-Game Advertising - IGA Worldgroup Leads The Pack And They Might Be Getting It Just Right". CBS News. [5]. Retrieved 2006-11-03.
Kris Pigna (2010-12-22). "EA: In-Game Ads Business Hasn't Grown as Fast as Expected". 1Up.com. http://www.1up.com/news/in-game-ads-business-hasnt-grown Archived 2016-09-19 at the Wayback Machine. Retrieved 2011-03-09.
Ben Lewis, Lance Porter (Spring 2010). "In-Game Advertising Effects: Examining Player Perceptions of Advertising Schema Congruity in a Massively Multiplayer Online Role-Playing Game". Journal of Interactive Advertising. Vol 10 No 2.brown http://jiad.org/article131 Archived 2015-04-28 at the Wayback Machine. Retrieved 2011-03-09.

worldtvpc.com

(2011-01-15). "iPad Taking Viewers Eyeballs Off The TV During Primetime". WorldTVPC.com. http://www.worldtvpc.com/blog/ipad-viewers-eyeballs-tv-primetime/ Archived 2021-12-21 at the Wayback Machine. Retrieved 2011-04-14.