Interactive advertising (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Interactive advertising" in English language version.

refsWebsite

Global rank English rank

2^nd place

11^th place

8^th place

1^st place

low place

5^th place

doi.org

Pavlou, Paul A.; Stewart, David W. (2000-09-01). "Measuring the Effects and Effectiveness of Interactive Advertising". Journal of Interactive Advertising. 1 (1): 61–77. doi:10.1080/15252019.2000.10722044. S2CID 168153520.
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S. (2005-06-01). "INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising". Journal of Advertising. 34 (2): 57–70. doi:10.1080/00913367.2005.10639191. ISSN 0091-3367. S2CID 144435476.

Pavlou, Paul A.; Stewart, David W. (2000-09-01). "Measuring the Effects and Effectiveness of Interactive Advertising". Journal of Interactive Advertising. 1 (1): 61–77. doi:10.1080/15252019.2000.10722044. S2CID 168153520.
Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S. (2005-06-01). "INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising". Journal of Advertising. 34 (2): 57–70. doi:10.1080/00913367.2005.10639191. ISSN 0091-3367. S2CID 144435476.

Ko, Hanjun; Cho, Chang-Hoan; Roberts, Marilyn S. (2005-06-01). "INTERNET USES AND GRATIFICATIONS: A Structural Equation Model of Interactive Advertising". Journal of Advertising. 34 (2): 57–70. doi:10.1080/00913367.2005.10639191. ISSN 0091-3367. S2CID 144435476.