Barreda, Albert A.; Bilgihan, Anil; Nusair, Khaldoon; Okumus, Fevzi (2016-12-01). "Online branding: Development of hotel branding through interactivity theory". Tourism Management. 57: 180–192. doi:10.1016/j.tourman.2016.06.007.
Shirley Leitch; Neil Richardson (2003-08-01). "Corporate branding in the new economy". European Journal of Marketing. 37 (7/8): 1065–1079. doi:10.1108/03090560310477663. ISSN0309-0566.
Shirley Leitch; Neil Richardson (2003-08-01). "Corporate branding in the new economy". European Journal of Marketing. 37 (7/8): 1065–1079. doi:10.1108/03090560310477663. ISSN0309-0566.