Analysis of information sources in references of the Wikipedia article "Let It Go" in English language version.
That's partly owed to how none of the album's songs were promoted to radio outlets until two weeks ago, when Idina Menzel's version of the film's "Let It Go" -- the album's best-selling song with 606,000 downloads sold according to Nielsen SoundScan -- was officially serviced to adult contemporary radio stations by Disney.
It was the first time the cast had ever sung the songs live and the first time many had sung the songs at all since they recorded the soundtrack a year and a half ago.
Yet Frozen took forever to develop – and that was part of Disney's marketing plan. A few weeks before the album made its debut last November 25th, the company's music division put out reliable pop star Demi Lovato's version of "Let It Go" – and it barely earned any radio play. But somewhere around early January, the album hit a tipping point, shortly after Disney began pushing the version by Idina Menzel, who plays Elsa in the animated film. "You don't really want to go out [first] with a clip of the film," says Ken Bunt, president of the Disney Music Group. "The idea was to go out with the Demi version and follow up with the Idina version. It's a non-traditional pop song for radio. We've been working it for a while, but radio is realizing, 'This is an undeniable song.'"
It was the first time the cast had ever sung the songs live and the first time many had sung the songs at all since they recorded the soundtrack a year and a half ago.
That's partly owed to how none of the album's songs were promoted to radio outlets until two weeks ago, when Idina Menzel's version of the film's "Let It Go" -- the album's best-selling song with 606,000 downloads sold according to Nielsen SoundScan -- was officially serviced to adult contemporary radio stations by Disney.
Yet Frozen took forever to develop – and that was part of Disney's marketing plan. A few weeks before the album made its debut last November 25th, the company's music division put out reliable pop star Demi Lovato's version of "Let It Go" – and it barely earned any radio play. But somewhere around early January, the album hit a tipping point, shortly after Disney began pushing the version by Idina Menzel, who plays Elsa in the animated film. "You don't really want to go out [first] with a clip of the film," says Ken Bunt, president of the Disney Music Group. "The idea was to go out with the Demi version and follow up with the Idina version. It's a non-traditional pop song for radio. We've been working it for a while, but radio is realizing, 'This is an undeniable song.'"
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