Analysis of information sources in references of the Wikipedia article "Maniac (Michael Sembello song)" in English language version.
A clip of scenes from the movie done to the hit single 'Maniac' has been broadcast extensively on MTV and other outlets, helping to promote the movie at no cost to Paramount, which made the film. To purchase the same amount of commercial time on television would probably have cost several million dollars.
As one Warners executive commented happily, 'Studios are evaluating the viability of music in every project.'
