Market research (English Wikipedia)

Drucker, Peter F. (1974). Management: Tasks, Responsibilities, Practices. Australia: Harper & Row. pp. 64–65. ISBN 0-06-011092-9. There will always, one can assume, be need for some selling. But the aim of marketing is to make selling superfluous. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. All that should be needed then is to make the product or service available...
Drake, Philip (2008). McDonald & Wasko (ed.). Distribution and Marketing in Contemporary Hollywood. Malden, MA: Blackwell Publishing. pp. 63–82. ISBN 978-1-4051-3388-3.

archive.today

Karen Weise (December 19, 2019). "Prime Power: How Amazon Squeezes the Businesses Behind Its Store". The New York Times. Archived from the original on December 19, 2019. Retrieved July 26, 2020.

books.google.com

McQuarrie, Edward (2005). The market research toolbox: a concise guide for beginners (2nd ed.). SAGE. ISBN 978-1-4129-1319-5. Archived from the original on August 28, 2022. Retrieved November 16, 2020.
McDonald, Malcolm (2007). Marketing Plans (6th ed.). Oxford, England: Butterworth-Heinemann. ISBN 978-0-7506-8386-9. Archived from the original on August 28, 2022. Retrieved November 16, 2020.

census.gov

"NAPCS Product List for NAICS 54191: Marketing Research" (PDF). United States Census. Archived from the original (PDF) on June 17, 2012. data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes

chron.com

smallbusiness.chron.com

Alex Burke. "What Is Formulated Marketing?". Hearst Newspapers. Archived from the original on September 23, 2020. Retrieved August 2, 2020. Marketing is a business process that ..

diva-portal.org

kth.diva-portal.org

Espinoza, Fredrik; Hamfors, Ola; Karlgren, Jussi; Olsson, Fredrik; Hamberg, Lars; Sahlgren, Magnus (2018). "Analysis of Open Answers to Survey Questions through Interactive Clustering and Theme Extraction". Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18. pp. 317–320. doi:10.1145/3176349.3176892. ISBN 9781450349253. S2CID 3619476. Archived from the original on August 28, 2022. Retrieved February 21, 2022.

doi.org

Susan J. Hart; John R. Webb; Marian V. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs". International Marketing Review. 11 (6): 18. CiteSeerX 10.1.1.461.857. doi:10.1108/02651339410072980. Archived from the original on August 28, 2022. Retrieved August 28, 2022. Size of firm seems to be related to the use of informal market research
Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. JSTOR 1246952. Archived from the original on August 16, 2020. Retrieved July 23, 2020.
Diaz Ruiz, C. A. (2013). "Assembling Market Representations". Marketing Theory. 13 (3): 245–261. doi:10.1177/1470593113487744. S2CID 220080576.
Espinoza, Fredrik; Hamfors, Ola; Karlgren, Jussi; Olsson, Fredrik; Hamberg, Lars; Sahlgren, Magnus (2018). "Analysis of Open Answers to Survey Questions through Interactive Clustering and Theme Extraction". Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18. pp. 317–320. doi:10.1145/3176349.3176892. ISBN 9781450349253. S2CID 3619476. Archived from the original on August 28, 2022. Retrieved February 21, 2022.
Sha, Mandy; Lai, Jennie (April 7, 2016). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.
Diaz Ruiz, Carlos A. (March 20, 2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. S2CID 238711288. Archived from the original on June 20, 2022. Retrieved June 20, 2022.
Diaz Ruiz, Carlos; Holmlund, Maria (October 1, 2017). "Actionable marketing knowledge: A close reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005 – via ScienceDirect.

emerald.com

Susan J. Hart; John R. Webb; Marian V. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs". International Marketing Review. 11 (6): 18. CiteSeerX 10.1.1.461.857. doi:10.1108/02651339410072980. Archived from the original on August 28, 2022. Retrieved August 28, 2022. Size of firm seems to be related to the use of informal market research

esomar.org

International Code on Market and Social Research (PDF) (4 ed.). ICC/ESOMAR Amsterdam, the Netherlands. 2008. Archived from the original (PDF) on September 3, 2018. Retrieved December 29, 2009.

hbr.org

Alan R. Andreasen (July 1983). "Cost-Conscious Marketing Research". Harvard Business Review.
Graham Kenny (January 17, 2019). "Customer Surveys Are No Substitute for Actually Talking to Customers". Harvard Business Review.

jstor.org

Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. JSTOR 1246952. Archived from the original on August 16, 2020. Retrieved July 23, 2020.

kb.se

urn.kb.se

Espinoza, Fredrik; Hamfors, Ola; Karlgren, Jussi; Olsson, Fredrik; Hamberg, Lars; Sahlgren, Magnus (2018). "Analysis of Open Answers to Survey Questions through Interactive Clustering and Theme Extraction". Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18. pp. 317–320. doi:10.1145/3176349.3176892. ISBN 9781450349253. S2CID 3619476. Archived from the original on August 28, 2022. Retrieved February 21, 2022.

keltonglobal.com

Kuba Kierlanczyk (February 4, 2016). "A Brief History of Market Research". Kelton Global. Archived from the original on July 23, 2020. Retrieved July 23, 2020.

marketcast.com

"When Data Science and Traditional Market Research Collide". MarketCast. November 24, 2020. Archived from the original on December 4, 2021. Retrieved August 28, 2022.

marketing-insider.eu

Claessens, Maximilian (January 9, 2018). "Difference between Market Research and Marketing Research". Archived from the original on July 22, 2020. Retrieved July 23, 2020.

nytimes.com

Campbell Robertson (August 1, 2006). "Nielsen Brings a New Marketing Strategy to Broadway". The New York Times. Archived from the original on July 24, 2020. Retrieved July 23, 2020.
Lisa Belkin (March 6, 1990). "Gallup Shifts Emphasis Toward Market Studies". The New York Times. Archived from the original on July 24, 2020. Retrieved July 24, 2020.
Carol Vogel (December 20, 1992). "Dear Museumgoer: What Do You Think?". The New York Times. Archived from the original on July 24, 2020. Retrieved July 24, 2020.
Natasha Singer (November 2, 2019). "The Government Protects Our Food and Cars. Why Not Our Data?". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020. because Congress has never established an agency to
Stuart Elliott (August 23, 1993). "The latest in market research: videogenic self-analyzing shoppers". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020.
Shira Ovide (July 21, 2020). "Beware the 'But China' Excuses". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020. it's hard to know when to believe them.
Sandy Parakilas (November 19, 2017). "We Can't Trust Facebook to Regulate Itself". The New York Times. Archived from the original on August 11, 2020. Retrieved July 26, 2020. prioritized data collection over user protection and regulatory compliance
Sapna Maheshwari (November 28, 2019). "When Is a Star Not Always a Star? When It's an Online Review". The New York Times. Archived from the original on July 17, 2020. Retrieved July 26, 2020. Customer reviews are incredibly important in e-commerce, but they can be unreliable or downright dishonest.
"How Uber Uses Psychological Tricks to Push Its Drivers' Buttons". The New York Times. April 2, 2017. Archived from the original on August 9, 2020. Retrieved July 26, 2020. Faster pickup times mean more idle drivers ... armies of underemployed people looking for extra hours
Karen Weise (December 19, 2019). "Prime Power: How Amazon Squeezes the Businesses Behind Its Store". The New York Times. Archived from the original on December 19, 2019. Retrieved July 26, 2020.
Eric Pfanner (June 22, 2008). "Market research is getting a makeover". The New York Times. Archived from the original on July 23, 2020. Retrieved July 23, 2020.
Philip H. Dougherty (November 16, 1975). "Market Research Is Now a National Pastime". The New York Times. Archived from the original on July 23, 2020. Retrieved July 23, 2020.

osd.mil

acq.osd.mil

"Commercial Item Handbook" (PDF). Archived from the original (PDF) on October 6, 2021. Retrieved August 2, 2020. market research is a business operation

psu.edu

citeseerx.ist.psu.edu

Susan J. Hart; John R. Webb; Marian V. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs". International Marketing Review. 11 (6): 18. CiteSeerX 10.1.1.461.857. doi:10.1108/02651339410072980. Archived from the original on August 28, 2022. Retrieved August 28, 2022. Size of firm seems to be related to the use of informal market research

qualtrics.com

"Difference Between Market & Marketing Research". September 24, 2019. Archived from the original on July 23, 2020. Retrieved July 23, 2020. Market Research is a subset of Marketing Research

sagepub.com

journals.sagepub.com

Diaz Ruiz, Carlos A. (March 20, 2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. S2CID 238711288. Archived from the original on June 20, 2022. Retrieved June 20, 2022.

sciencedirect.com

Diaz Ruiz, Carlos; Holmlund, Maria (October 1, 2017). "Actionable marketing knowledge: A close reading of representation, knowledge and action in market research". Industrial Marketing Management. 66: 172–180. doi:10.1016/j.indmarman.2017.08.005 – via ScienceDirect.

semanticscholar.org

api.semanticscholar.org

Diaz Ruiz, C. A. (2013). "Assembling Market Representations". Marketing Theory. 13 (3): 245–261. doi:10.1177/1470593113487744. S2CID 220080576.
Espinoza, Fredrik; Hamfors, Ola; Karlgren, Jussi; Olsson, Fredrik; Hamberg, Lars; Sahlgren, Magnus (2018). "Analysis of Open Answers to Survey Questions through Interactive Clustering and Theme Extraction". Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18. pp. 317–320. doi:10.1145/3176349.3176892. ISBN 9781450349253. S2CID 3619476. Archived from the original on August 28, 2022. Retrieved February 21, 2022.
Diaz Ruiz, Carlos A. (March 20, 2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. S2CID 238711288. Archived from the original on June 20, 2022. Retrieved June 20, 2022.

slideshare.net

"Market Research END-TO-END Benefits". September 6, 2014. Archived from the original on August 21, 2021. Retrieved July 23, 2020. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.

trans-int.org

Sha, Mandy; Lai, Jennie (April 7, 2016). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.

web.archive.org

Campbell Robertson (August 1, 2006). "Nielsen Brings a New Marketing Strategy to Broadway". The New York Times. Archived from the original on July 24, 2020. Retrieved July 23, 2020.
McQuarrie, Edward (2005). The market research toolbox: a concise guide for beginners (2nd ed.). SAGE. ISBN 978-1-4129-1319-5. Archived from the original on August 28, 2022. Retrieved November 16, 2020.
International Code on Market and Social Research (PDF) (4 ed.). ICC/ESOMAR Amsterdam, the Netherlands. 2008. Archived from the original (PDF) on September 3, 2018. Retrieved December 29, 2009.
"Commercial Item Handbook" (PDF). Archived from the original (PDF) on October 6, 2021. Retrieved August 2, 2020. market research is a business operation
Alex Burke. "What Is Formulated Marketing?". Hearst Newspapers. Archived from the original on September 23, 2020. Retrieved August 2, 2020. Marketing is a business process that ..
Susan J. Hart; John R. Webb; Marian V. Jones (1994). "Export Marketing Research and the Effect of Export Experience in Industrial SMEs". International Marketing Review. 11 (6): 18. CiteSeerX 10.1.1.461.857. doi:10.1108/02651339410072980. Archived from the original on August 28, 2022. Retrieved August 28, 2022. Size of firm seems to be related to the use of informal market research
Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. JSTOR 1246952. Archived from the original on August 16, 2020. Retrieved July 23, 2020.
McDonald, Malcolm (2007). Marketing Plans (6th ed.). Oxford, England: Butterworth-Heinemann. ISBN 978-0-7506-8386-9. Archived from the original on August 28, 2022. Retrieved November 16, 2020.
"Market Research END-TO-END Benefits". September 6, 2014. Archived from the original on August 21, 2021. Retrieved July 23, 2020. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.
Claessens, Maximilian (January 9, 2018). "Difference between Market Research and Marketing Research". Archived from the original on July 22, 2020. Retrieved July 23, 2020.
"Difference Between Market & Marketing Research". September 24, 2019. Archived from the original on July 23, 2020. Retrieved July 23, 2020. Market Research is a subset of Marketing Research
"NAPCS Product List for NAICS 54191: Marketing Research" (PDF). United States Census. Archived from the original (PDF) on June 17, 2012. data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes
Kuba Kierlanczyk (February 4, 2016). "A Brief History of Market Research". Kelton Global. Archived from the original on July 23, 2020. Retrieved July 23, 2020.
Lisa Belkin (March 6, 1990). "Gallup Shifts Emphasis Toward Market Studies". The New York Times. Archived from the original on July 24, 2020. Retrieved July 24, 2020.
Carol Vogel (December 20, 1992). "Dear Museumgoer: What Do You Think?". The New York Times. Archived from the original on July 24, 2020. Retrieved July 24, 2020.
Espinoza, Fredrik; Hamfors, Ola; Karlgren, Jussi; Olsson, Fredrik; Hamberg, Lars; Sahlgren, Magnus (2018). "Analysis of Open Answers to Survey Questions through Interactive Clustering and Theme Extraction". Proceedings of the 2018 Conference on Human Information Interaction&Retrieval - CHIIR '18. pp. 317–320. doi:10.1145/3176349.3176892. ISBN 9781450349253. S2CID 3619476. Archived from the original on August 28, 2022. Retrieved February 21, 2022.
"When Data Science and Traditional Market Research Collide". MarketCast. November 24, 2020. Archived from the original on December 4, 2021. Retrieved August 28, 2022.
Natasha Singer (November 2, 2019). "The Government Protects Our Food and Cars. Why Not Our Data?". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020. because Congress has never established an agency to
Stuart Elliott (August 23, 1993). "The latest in market research: videogenic self-analyzing shoppers". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020.
Shira Ovide (July 21, 2020). "Beware the 'But China' Excuses". The New York Times. Archived from the original on July 26, 2020. Retrieved July 26, 2020. it's hard to know when to believe them.
Sandy Parakilas (November 19, 2017). "We Can't Trust Facebook to Regulate Itself". The New York Times. Archived from the original on August 11, 2020. Retrieved July 26, 2020. prioritized data collection over user protection and regulatory compliance
Sapna Maheshwari (November 28, 2019). "When Is a Star Not Always a Star? When It's an Online Review". The New York Times. Archived from the original on July 17, 2020. Retrieved July 26, 2020. Customer reviews are incredibly important in e-commerce, but they can be unreliable or downright dishonest.
"How Uber Uses Psychological Tricks to Push Its Drivers' Buttons". The New York Times. April 2, 2017. Archived from the original on August 9, 2020. Retrieved July 26, 2020. Faster pickup times mean more idle drivers ... armies of underemployed people looking for extra hours
Eric Pfanner (June 22, 2008). "Market research is getting a makeover". The New York Times. Archived from the original on July 23, 2020. Retrieved July 23, 2020.
Philip H. Dougherty (November 16, 1975). "Market Research Is Now a National Pastime". The New York Times. Archived from the original on July 23, 2020. Retrieved July 23, 2020.
Diaz Ruiz, Carlos A. (March 20, 2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. S2CID 238711288. Archived from the original on June 20, 2022. Retrieved June 20, 2022.

worldcat.org

Sha, Mandy; Lai, Jennie (April 7, 2016). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.