Market segmentation (English Wikipedia)

Gilly, M.C. and Enis, B.M., "Recycling the Family Life Cycle: a Proposal For Redefinition", in Advances in Consumer Research, Vol. 09, Andrew Mitchell (ed.), Ann Arbor, MI: Association for Consumer Research, pp 271-276, Direct URL:http://acrwebsite.org/volumes/6007/volumes/v09/NA-09

bain.com

"Management Tools - Customer Relationship Management". bain.com. Retrieved 23 November 2015.

books.google.com

Reid, Robert D.; Bojanic, David C. (2009). Hospitality Marketing Management (Fifth ed.). John Wiley and Sons. p. 139. ISBN 978-0-470-08858-6. Retrieved 2013-06-08.
Dolnicar, Sara; Grün, Bettina; Leisch, Friedrich (2018-07-20). Market Segmentation Analysis: Understanding It, Doing It, and Making It Useful. ISBN 9789811088186.

businessdictionary.com

"undifferentiated marketing". Business Dictionary. Archived from the original on 23 September 2020. Retrieved 3 June 2022.

cam.ac.uk

mi.eng.cam.ac.uk

Perbert, F., Stenger, B. and Maki, A., "Random Forest Clustering and Application to Video Segmentation," [Research Paper], Toshiba Europe, 2009, Online: https://mi.eng.cam.ac.uk/~bdrs2/papers/perbet_bmvc09.pdf

circle-research.com

"B2B Market Segmentation Research" (PDF). circle-research.com. Archived from the original (PDF) on 12 April 2015. Retrieved 9 June 2015.

cuny.edu

academic.brooklyn.cuny.edu

"Market Segmentation and Targeting". Academic.brooklyn.cuny.edu. 2011. Archived from the original on 1 August 2014. Retrieved 15 July 2014.

dell.com

documents.software.dell.com

Dell Software, Statistics Textbook, Online: https://documents.software.dell.com/statistics/textbook/customer-segmentation Archived 2016-10-22 at the Wayback Machine

doi.org

Diaz Ruiz, Carlos A. (2024-06-13), "Market Segmentation", Elgar Encyclopedia of Consumer Behavior, Edward Elgar Publishing, pp. 195–197, doi:10.4337/9781803926278.ch60, ISBN 978-1-80392-627-8, retrieved 2024-06-14
Diaz Ruiz, Carlos A.; Kjellberg, Hans (2020-12-01). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 430. doi:10.1177/1470593120920330. ISSN 1470-5931.
Syrjälä, Henna; Diaz Ruiz, Carlos; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.
Smith, Wendell R. (1956-07-01). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies". Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. ISSN 0022-2429.
Diaz Ruiz, Carlos A.; Kjellberg, Hans (30 April 2020). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 429–457. doi:10.1177/1470593120920330. S2CID 219027435. Retrieved 31 December 2022.
Syrjälä, Henna; Ruiz, Carlos Diaz; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.

dx.doi.org

Kara, A. and Kaynak, E., "Markets of a Single Customer: Exploiting Conceptual Developments in Market Segmentation", European Journal of Marketing, vol. 31, no. 11/12, 1997, pp. 873–895, DOI: https://dx.doi.org/10.1108/03090569710190587
Sara C. Parks & Frederick J. Demicco, "Age- and Gender-Based Market Segmentation: A Structural Understanding,"International Journal of Hospitality & Tourism Administration, Vol. 3, No. 1, 2002, DOI: https://dx.doi.org/10.1300/J149v03n01_01
Tynan, A.N and Drayton, J., "Market segmentation," Journal of Marketing Management, Vol. 2, No. 3, 1987, DOI:https://dx.doi.org/10.1080/0267257X.1987.9964020
Green, P.E., Carmone, F.J. and Wachspress, D.P., Consumer Segmentation Via Latent Class Analysis, Journal of Consumer Research, December, 1976, pp. 170–174, DOI: https://dx.doi.org/10.1086/208664

elgaronline.com

Diaz Ruiz, Carlos A. (2024-06-13), "Market Segmentation", Elgar Encyclopedia of Consumer Behavior, Edward Elgar Publishing, pp. 195–197, doi:10.4337/9781803926278.ch60, ISBN 978-1-80392-627-8, retrieved 2024-06-14

elsevier.com

linkinghub.elsevier.com

Syrjälä, Henna; Ruiz, Carlos Diaz; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.

forbes.com

Marr, Bernard (12 February 2016). "Big Data: 33 Brilliant and Ad Free Data Sources for 2016". Forbes. Retrieved 3 June 2022.

hbr.org

Gavett, G., "What You Need to Know About Segmentation," Harvard Business Review, Online: July 09, 2014 https://hbr.org/2014/07/what-you-need-to-know-about-segmentation
Gretchen Gavett, July 09/2014, What You Need to Know About Segmentation, Harvard Business Review, accessed online 3/04/2017: [1]
Shapiro, B.P. and Bonoma, T.V., "How to Segment Industrial Markets," Harvard Business Review, May 1984, Online: https://hbr.org/1984/05/how-to-segment-industrial-markets

infusemedia.com

Goldsmith, Ronald E. (2012-05-08). "Target Marketing and Its Application to Tourism". Strategic Marketing in Tourism Services.

inseaddataanalytics.github.io

https://inseaddataanalytics.github.io/INSEADAnalytics/CourseSessions/Sessions45/ClusterAnalysisReading.html., Cluster Analysis and Segmentation, Online: inseaddataanalytics.github.io/INSEADAnalytics/Report_s45.html [with worked example]

ipsosinsight.com

Board, T. "Ten Lessons Learned from Cybersegmentation," Technology & Communications practice for IIR – The Market Research Event IPSOS Insight. 2004 [On-line] http://www.ipsosinsight.com/pdf/IpsosInsight_PD_TenTips.pdf

marketing-insider.eu

Claessens, Maximilian. "Market Targeting - Targeting Market Segments effectively". marketing-insider.eu. Retrieved 17 October 2020.

marketingresearch.org

Market Research Association, Glossary of Terms, Online:http://www.marketingresearch.org/issues-policies/glossary

marketingweek.com

“Facebook’s segmentation abilities are depressingly impressive”. Article by Mark Ritson, Marketing Week, 9 Nov 2017. https://www.marketingweek.com/mark-ritson-facebook-segmentation/

mccrindle.com.au

McCrindle, M., Generations Defined [Booklet] n.d. circa 2010 Online: http://mccrindle.com.au/BlogRetrieve.aspx?PostID=146968&A=SearchResult&SearchID=9599835&ObjectID=146968&ObjectType=55

mindofmarketing.net

Goldstein, Doug. “What is Customer Segmentation?” MindofMarketing.net, May 2007. New York, NY.

pewresearch.org

Taylor, Paul; Gao, George (5 June 2014). "Generation X: America's neglected 'middle child'". Pew Research Center. Retrieved 24 July 2018.

popai.co.uk

“Hybrid segmentation in the travel category by TUI”. Presented by TUI at POPAI Retail Marketing Conference, 7 February 2019. https://www.popai.co.uk/boxfile/documentdetails.aspx?GUID=a966736b-5961-4409-bba1-9d5afa224cf9

psu.edu

citeseerx.ist.psu.edu

Hunt, Shelby; Arnett, Dennis (16 June 2004). "Market Segmentation Strategy, Competitive Advantage, and Public Policy". Australasian Marketing Journal. 12 (1): 1–25. CiteSeerX 10.1.1.199.3118.

sagepub.com

journals.sagepub.com

Diaz Ruiz, Carlos A.; Kjellberg, Hans (2020-12-01). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 430. doi:10.1177/1470593120920330. ISSN 1470-5931.
Smith, Wendell R. (1956-07-01). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies". Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. ISSN 0022-2429.
Diaz Ruiz, Carlos A.; Kjellberg, Hans (30 April 2020). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 429–457. doi:10.1177/1470593120920330. S2CID 219027435. Retrieved 31 December 2022.

sba.gov

Beesley, Caron (10 September 2014). "Conducting Market Research? Here are 5 Official Sources of Free Data That Can Help". U.S. Small Business Administration. Archived from the original on 13 November 2014. Retrieved 3 June 2022.

sciencedirect.com

Syrjälä, Henna; Diaz Ruiz, Carlos; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.

semanticscholar.org

api.semanticscholar.org

Diaz Ruiz, Carlos A.; Kjellberg, Hans (30 April 2020). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 429–457. doi:10.1177/1470593120920330. S2CID 219027435. Retrieved 31 December 2022.

targetmarketsegmentation.com

Marketing Insider, "Evaluating Market Segments", Online: http://targetmarketsegmentation.com/target-market/secondary-target-markets/ Archived 2016-10-23 at the Wayback Machine

warc.com

Addison, T. and O'Donohue, M., "Understanding the Customer’s Relationship With a Brand: The Role of Market Segmentation in Building Stronger Brands," Market Research Society Conference, London, 2001, Online: http://www.warc.com/fulltext/MRS/49705.htm

web.archive.org

"undifferentiated marketing". Business Dictionary. Archived from the original on 23 September 2020. Retrieved 3 June 2022.
"Market Segmentation and Targeting". Academic.brooklyn.cuny.edu. 2011. Archived from the original on 1 August 2014. Retrieved 15 July 2014.
Marketing Insider, "Evaluating Market Segments", Online: http://targetmarketsegmentation.com/target-market/secondary-target-markets/ Archived 2016-10-23 at the Wayback Machine
"B2B Market Segmentation Research" (PDF). circle-research.com. Archived from the original (PDF) on 12 April 2015. Retrieved 9 June 2015.
Dell Software, Statistics Textbook, Online: https://documents.software.dell.com/statistics/textbook/customer-segmentation Archived 2016-10-22 at the Wayback Machine
Beesley, Caron (10 September 2014). "Conducting Market Research? Here are 5 Official Sources of Free Data That Can Help". U.S. Small Business Administration. Archived from the original on 13 November 2014. Retrieved 3 June 2022.

worldcat.org

search.worldcat.org

Diaz Ruiz, Carlos A.; Kjellberg, Hans (2020-12-01). "Feral segmentation: How cultural intermediaries perform market segmentation in the wild". Marketing Theory. 20 (4): 430. doi:10.1177/1470593120920330. ISSN 1470-5931.
Syrjälä, Henna; Diaz Ruiz, Carlos; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.
Smith, Wendell R. (1956-07-01). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies". Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. ISSN 0022-2429.
Syrjälä, Henna; Ruiz, Carlos Diaz; Leipämaa-Leskinen, Hanna; Luomala, Harri T. (2025-05-01). "From consumers to consumption: The socio-technical assemblage of the persona in market segmentation". Journal of Business Research. 194: 115387. doi:10.1016/j.jbusres.2025.115387. ISSN 0148-2963.