Marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing" in English language version.

refsWebsite

Global rank English rank

15doi.org

2^nd place

9semanticscholar.org

11^th place

8^th place

8worldcat.org

5^th place

4web.archive.org

1^st place

3jstor.org

26^th place

20^th place

3archive.org

6^th place

2forbes.com

54^th place

48^th place

2lumenlearning.com

6,866^th place

4,730^th place

2nytimes.com

7^th place

2books.google.com

3^rd place

1boingboing.net

3,475^th place

2,144^th place

1catmediatheagency.com

low place

1businessjargons.com

low place

1sagepub.com

731^st place

638^th place

1ama.org

low place

1uow.edu.au

6,834^th place

4,564^th place

1adamsmith.org

low place

1cim.co.uk

low place

1dummies.com

7,864^th place

5,684^th place

1netmba.com

low place

1wiley.com

222^nd place

297^th place

1warc.com

low place

1wvu.edu

8,912^th place

5,763^rd place

1sciencedirect.com

149^th place

178^th place

1investopedia.com

1,135^th place

859^th place

1eur.nl

low place

9,966^th place

1econbiz.de

low place

1emerald.com

7,184^th place

6,348^th place

1handle.net

102^nd place

76^th place

1mu.edu.sa

low place

1fucape.br

low place

1etymonline.com

287^th place

321^st place

1ucm.es

1,613^th place

3,265^th place

1census.gov

45^th place

41^st place

1marketing-insider.eu

low place

adamsmith.org

"Josiah Wedgwood, an Industrial Revolution pioneer". Adam Smith Institute. Retrieved 13 June 2024.

ama.org

American Marketing Association, Definitions of Marketing, approved 2017, accessed 24 January 2021

archive.org

Schultz, Don E; Tannenbaum, Stanley I; Lauterborn, Robert F (1993), Integrated marketing communications, NTC Business Books, ISBN 978-0-8442-3363-5
Gareth, Morgan (1988). Riding the Waves of Change. Jossey-Bass. ISBN 978-1555420932.
Moutinho, Luiz (2000). Strategic Management in Tourism. New York, NY: CABI Publishing. pp. 121–166. ISBN 9780851992822.

boingboing.net

"Searching for Magic in India and Silicon Valley: An Interview with Daniel Kottke, Apple Employee #12". Boing Boing. 9 August 2012. Archived from the original on 11 January 2014. Retrieved 30 August 2012.

books.google.com

Paliwoda, Stanley J.; Ryans, John K. (2008). "Back to first principles". International Marketing – Modern and Classic Papers (1st ed.). Edward Elgar. p. 25. ISBN 978-1-84376-649-0. Retrieved 15 October 2009.
Groucutt, Jon; Leadley, Peter; Forsyth, Patrick (2004). Marketing: Essential Principles, New Realities. Kogan Page Publishers. ISBN 978-0-7494-4114-2.

businessjargons.com

"What is Marketing Environment? definition and meaning – Business Jargons". Business Jargons. 25 August 2015. Retrieved 8 November 2017.

catmediatheagency.com

Hester, Brittany (9 April 2019). "Marketing Strategy: Forget the 4 P'S! What are the 4 C'S?". CATMEDIA Internal Communication. Retrieved 8 November 2019.

census.gov

US Census data is both for Market research and for Marketing research: "NAPCS Product List for NAICS 54191: Marketing Research" (PDF). data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes

cim.co.uk

"Marketing library resources – content, knowledge databases". CIM. Retrieved 16 March 2017.

doi.org

Diaz Ruiz, Carlos A. (2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. ISSN 1470-7853. S2CID 238711288.
Weeks, Richard; Marx, William (Autumn 1968). "The Market Concept: Problems and Promises". Business & Society. 9: 39–42. doi:10.1177/000765036800900106. ISSN 0007-6503. S2CID 154456073.
Smith, W.R. (July 1956). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies" (PDF). Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. S2CID 49060196. Archived from the original (PDF) on 20 February 2019.
Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.
Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.
Narver, J.C.; Slater, S.F. (1990). "The Effect of a Market Orientation on Business Profitability". Journal of Marketing. 54 (4): 20–34. doi:10.2307/1251757. JSTOR 1251757.
Hollander, S.C.; Jones, D.G.B.; Dix, L. (2005). "Periodization in Marketing History". Journal of Macromarketing. 25 (1): 33–39. doi:10.1177/0276146705274982. S2CID 9997002.
Fillis, Ian (2006). "Art for Art's Sake or Art for Business Sake: An exploration of artistic product orientation". The Marketing Review. 6: 29–40. doi:10.1362/146934706776861573.
Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?" (PDF). Journal of the Academy of Marketing Science. 39 (3): 407–28. doi:10.1007/s11747-010-0211-8. S2CID 53687035.
, Blackwell Reference, Kotler, P., "What consumerism means for marketers", Harvard Business Review, vol. 50, no. 3, 1972, pp. 48–57; Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought", Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp. 224–32 doi:10.1177/0276146706291067; Wilkie, W.L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development", Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, pp. 116–46
Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.
Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.
van Waterschoot, W.; van den Bulte, C. (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.2307/1251988. JSTOR 1251988.
Rodríguez, Ismael; Rabanal, Pablo; Rubio, Fernando (2017). "Business Hacks" (PDF). Applied Soft Computing. 55 (June 2017): 178–196. doi:10.1016/j.asoc.2017.01.036. ISSN 1568-4946.
Bhatt, Ganesh D; Emdad, Ali F (2001). "An analysis of the virtual value chain in electronic commerce". Logistics Information Management. 14 (1/2): 78–85. doi:10.1108/09576050110362465.

dummies.com

"10 Steps to Creating a Marketing Plan for Your Small Business". Dummies. Retrieved 27 September 2017.

econbiz.de

, Blackwell Reference, Kotler, P., "What consumerism means for marketers", Harvard Business Review, vol. 50, no. 3, 1972, pp. 48–57; Wilkie, W.L. and Moore, E.S., "Macromarketing as a Pillar of Marketing Thought", Journal of Macromarketing, Vol. 26 No. 2, December 2006, pp. 224–32 doi:10.1177/0276146706291067; Wilkie, W.L. and Moore, E.S., "Scholarly Research in Marketing: Exploring the "4 Eras" of Thought Development", Journal of Public Policy and Marketing, Vol. 22, No. 2, 2003, pp. 116–46

emerald.com

Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.

etymonline.com

Online Etymology Encyclopedia, <Online: "Promotion | Etymology, origin and meaning of promotion by etymonline". Archived from the original on 8 January 2018. Retrieved 7 January 2018.>

eur.nl

repub.eur.nl

Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?" (PDF). Journal of the Academy of Marketing Science. 39 (3): 407–28. doi:10.1007/s11747-010-0211-8. S2CID 53687035.

forbes.com

Siltanen, Rob (14 December 2011). "The Real Story Behind Apple's 'Think different' Campaign". Forbes. Retrieved 16 March 2019.
Zhou, Julie. "The Science of Marketing". Forbes. Retrieved 16 June 2017.

fucape.br

intranet.fucape.br

Constantinides, E., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, vol. 22, 2006, pp. 407–438.

handle.net

hdl.handle.net

Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.

investopedia.com

Tarver, Evan. "Customer to Customer – C2C". Investopedia. Retrieved 16 April 2020.

jstor.org

Jenny Darroch, Morgan P. Miles, Andrew Jardine and Ernest F. Cooke, The 2004 AMA Definition of Marketing and Its Relationship to a Market Orientation: An Extension of Cooke, Rayburn, & Abercrombie, Journal of Marketing Theory and Practice, Fall, 2004, Vol. 12, No. 4 (Fall, 2004), pp. 29–38, accessed 25 January 2021
Narver, J.C.; Slater, S.F. (1990). "The Effect of a Market Orientation on Business Profitability". Journal of Marketing. 54 (4): 20–34. doi:10.2307/1251757. JSTOR 1251757.
van Waterschoot, W.; van den Bulte, C. (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.2307/1251988. JSTOR 1251988.

lumenlearning.com

courses.lumenlearning.com

"The Role of Customers in Marketing | Introduction to Business". courses.lumenlearning.com. Retrieved 11 August 2021.
"The Marketing Research Process | Principles of Marketing". courses.lumenlearning.com. Retrieved 15 November 2019.

marketing-insider.eu

"Difference between Market Research and Marketing Research". 9 January 2018.

mu.edu.sa

faculty.mu.edu.sa

Dominici, G. (September 2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on 29 August 2017.

netmba.com

NetMBA.com. "Marketing Concept". www.netmba.com. Retrieved 8 November 2017.

nytimes.com

Julie Bosman (10 March 2006). "For Tobacco, Stealth Marketing Is the Norm". The New York Times.
Tiffany Hsu (28 October 2019). "The Advertising Industry Has a Problem: People Hate Ads". The New York Times.

sagepub.com

journals.sagepub.com

Diaz Ruiz, Carlos A. (2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. ISSN 1470-7853. S2CID 238711288.

sciencedirect.com

Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.

semanticscholar.org

api.semanticscholar.org

Diaz Ruiz, Carlos A. (2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. ISSN 1470-7853. S2CID 238711288.
Weeks, Richard; Marx, William (Autumn 1968). "The Market Concept: Problems and Promises". Business & Society. 9: 39–42. doi:10.1177/000765036800900106. ISSN 0007-6503. S2CID 154456073.
Smith, W.R. (July 1956). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies" (PDF). Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. S2CID 49060196. Archived from the original (PDF) on 20 February 2019.
Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.
Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.
Hollander, S.C.; Jones, D.G.B.; Dix, L. (2005). "Periodization in Marketing History". Journal of Macromarketing. 25 (1): 33–39. doi:10.1177/0276146705274982. S2CID 9997002.
Verbeke, Willem; Dietz, Bart; Verwaal, Ernst (2010). "Drivers of sales performance: A contemporary meta-analysis. Have salespeople become knowledge brokers?" (PDF). Journal of the Academy of Marketing Science. 39 (3): 407–28. doi:10.1007/s11747-010-0211-8. S2CID 53687035.
Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.

pdfs.semanticscholar.org

Smith, W.R. (July 1956). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies" (PDF). Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. S2CID 49060196. Archived from the original (PDF) on 20 February 2019.

ucm.es

eprints.ucm.es

Rodríguez, Ismael; Rabanal, Pablo; Rubio, Fernando (2017). "Business Hacks" (PDF). Applied Soft Computing. 55 (June 2017): 178–196. doi:10.1016/j.asoc.2017.01.036. ISSN 1568-4946.

uow.edu.au

documents.uow.edu.au

Pomering, A., Noble, G. and Johnson, L., "A Sustainability Roadmap for Contemporary Marketing Education: Thinking Beyond the 4Ps", 2008, accessed 25 January 2021

warc.com

Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.

web.archive.org

"Searching for Magic in India and Silicon Valley: An Interview with Daniel Kottke, Apple Employee #12". Boing Boing. 9 August 2012. Archived from the original on 11 January 2014. Retrieved 30 August 2012.
Smith, W.R. (July 1956). "Product Differentiation and Market Segmentation as Alternative Marketing Strategies" (PDF). Journal of Marketing. 21 (1): 3–8. doi:10.1177/002224295602100102. S2CID 49060196. Archived from the original (PDF) on 20 February 2019.
Dominici, G. (September 2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on 29 August 2017.
Online Etymology Encyclopedia, <Online: "Promotion | Etymology, origin and meaning of promotion by etymonline". Archived from the original on 8 January 2018. Retrieved 7 January 2018.>

wiley.com

hub.wiley.com

"What Comes Next? Survey Analysis and Segmentation", Discover the Future of Research, Wiley, 12 January 2017

worldcat.org

search.worldcat.org

Diaz Ruiz, Carlos A. (2022). "The Insights Industry: Towards a Performativity Turn in Market Research". International Journal of Market Research. 64 (2): 169–186. doi:10.1177/14707853211039191. ISSN 1470-7853. S2CID 238711288.
Kotler, Philip (1980). Principles of marketing. Englewood Cliffs, NJ: Prentice-Hall. ISBN 0-13-701557-7. OCLC 5564799.
Kotler, Philip; Gary Armstrong (2018). Principles of marketing (Seventeenth ed.). Hoboken. ISBN 978-0-13-449251-3. OCLC 954203453.{{cite book}}: CS1 maint: location missing publisher (link)
Weeks, Richard; Marx, William (Autumn 1968). "The Market Concept: Problems and Promises". Business & Society. 9: 39–42. doi:10.1177/000765036800900106. ISSN 0007-6503. S2CID 154456073.
Ahmad, Rizal (May 2003). "Benefit segmentation". International Journal of Market Research. 45 (3): 1–13. doi:10.1177/147078530304500302. ISSN 1470-7853. S2CID 220319720.
Aspara, Jaakko; Grant, David B.; Holmlund, Maria (1 February 2021). "Consumer involvement in supply networks: A cubic typology of C2B2C and C2B2B business models". Industrial Marketing Management. 93: 356–369. doi:10.1016/j.indmarman.2020.09.004. ISSN 0019-8501. S2CID 226739953.
Grönroos, Christian (1 March 1994). "From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing". Management Decision. 32 (2): 4–20. doi:10.1108/00251749410054774. hdl:11323/385. ISSN 0025-1747.
Rodríguez, Ismael; Rabanal, Pablo; Rubio, Fernando (2017). "Business Hacks" (PDF). Applied Soft Computing. 55 (June 2017): 178–196. doi:10.1016/j.asoc.2017.01.036. ISSN 1568-4946.

wvu.edu

marketingcommunications.wvu.edu

Genovese, Shelby (20 September 2023). "What is B2B Marketing?". West Virginia University Marketing Communications.