Marketing communications (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing communications" in English language version.

refsWebsite

Global rank English rank

44doi.org

2^nd place

27semanticscholar.org

11^th place

8^th place

8worldcat.org

5^th place

6web.archive.org

1^st place

3archive.org

6^th place

3businessdictionary.com

5,888^th place

4,293^rd place

2books.google.com

3^rd place

2hbr.org

2,754^th place

1,686^th place

2handle.net

102^nd place

76^th place

2youtube.com

9^th place

13^th place

2northwestern.edu

2,302^nd place

1,389^th place

1merriam-webster.com

209^th place

191^st place

1arxiv.org

69^th place

59^th place

1angelfire.com

1,133^rd place

1,094^th place

1ojcmt.net

low place

1unm.edu

2,007^th place

1,298^th place

1psu.edu

207^th place

136^th place

1slideshare.net

2,161^st place

2,535^th place

1statista.com

776^th place

844^th place

1ft.com

210^th place

157^th place

1creativeguerrillamarketing.com

low place

1theguardian.com

12^th place

11^th place

1smh.com.au

132^nd place

96^th place

1nyu.edu

1,174^th place

773^rd place

1sdsu.edu

3,103^rd place

2,242^nd place

1webs.com

3,064^th place

2,458^th place

1ceon.rs

low place

1oup.com

485^th place

440^th place

1inevitablesteps.com

low place

1northampton.ac.uk

low place

angelfire.com

evconsumerbehaviour.angelfire.com

"Opinion leaders, formers & followers". evconsumerbehaviour.

archive.org

Doyle, Charles (2011). A Dictionary of Marketing. Oxford: Oxford University Press. ISBN 978-0-19-959023-0.
Chaffey, D. (2006). Internet marketing strategy, implementation and practice. Harlow: Financial Times Prentice Hall. pp. 50. ISBN 9780273694052.
Morgan, Tony (2011). Visual Merchandising: Window and In-Store displays for Retail. London, UK: Laurance King.

arxiv.org

Zhang, Leihan; Zhao, Jichang; Xu, Ke (2016). "Who creates Trends in Online Social Media: The Crowd of Opinion Leaders?". Journal of Computer-Mediated Communication. 21: 1–16. arXiv:1409.0210. doi:10.1111/jcc4.12145. S2CID 12244477.

books.google.com

Benzo, Riccardo; G. Mohsen, Marwa; Fourali, Chahid (December 2017). Marketing Research: Planning, Process, Practice. Introduction Section, Para 4 and 5 – Snapshot: Nokia: SAGE Publications Ltd. ISBN 9781446294369.{{cite book}}: CS1 maint: location (link)
Dahlen, Michael; Lange, Fedrick; Smith, Terry (2010). Marketing Communication: A brand narrative approach. West Sussex, UK: John Wiley & Sons. ISBN 9780470319925.

businessdictionary.com

Communication process. Business Dictionary.
Opinion Leaders. Business Dictionary.
Opinion Formers. Business Dictionary.

ceon.rs

scindeks-clanci.ceon.rs

Matovic, Vladimir; Knezevic, Miroslav; Brankov-Papic, Tatjana (2015). "The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends" (PDF). Ekonomika. 61 (4): 141–154. doi:10.5937/ekonomika1504141M.

creativeguerrillamarketing.com

"Volkswagen's New Guerrilla Campaign Encourages People To Try The 'Fast Lane'". Creative Guerrilla Marketing. Archived from the original on 2011-03-12. Retrieved 2016-04-01.

doi.org

Kusumawati, Reni Diah; Oswari, Teddy; Utomo, Rooswhan Budi; Kumar, Vikas (2014). "The Influence of 7P's of Marketing Mix on Buying Intention of Music Product in Indonesia". Procedia Engineering. 97: 1765–1771. doi:10.1016/j.proeng.2014.12.328.
Pogacar, Ruth; Lowrey, Tina M.; Shrum, L. J. (2017-09-22), "The Influence of Marketing Language on Brand Attitudes and Choice", The Routledge Companion to Consumer Behavior, Routledge, pp. 263–275, doi:10.4324/9781315526935-17, ISBN 978-1-315-52693-5, retrieved 2021-05-04
Zhang, Leihan; Zhao, Jichang; Xu, Ke (2016). "Who creates Trends in Online Social Media: The Crowd of Opinion Leaders?". Journal of Computer-Mediated Communication. 21: 1–16. arXiv:1409.0210. doi:10.1111/jcc4.12145. S2CID 12244477.
Modica, T., Hoffmann, K. (2010). "Formal Modeling of Communication Platforms using Reconfigurable Algebraic High-Level Nets". Electronic Communications of the EASST. 30. doi:10.14279/tuj.eceasst.30.426.417.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Kuyucu, Mihalis (October 2014). "From Analog to Digital Radio Management: The New Radio and New Media" (PDF). Online Journal of Communication and Media Technologies. 4 (4). doi:10.29333/ojcmt/2486. S2CID 88499617. Archived from the original (PDF) on 2016-04-14.
Barnes, James H; Reid, Leonard N; Rotfield, Herbert J (1984). "Attention to Magazine Ads as Function of Layout Design". Journalism Quarterly. 62 (2): 439–441. doi:10.1177/107769908406100233. S2CID 144425440.
Trusov, Bucklin, & Pauwel (2009). "Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site". Journal of Marketing. 73 (5): 90–102. doi:10.1509/jmkg.73.5.90. hdl:10679/56. S2CID 12434180.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; Gopalakrishna, Pradeep (2011-04-01). "Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms". Journal of Internet Commerce. 10 (2): 91–105. doi:10.1080/15332861.2011.571990. S2CID 154956596.
Finne, Åke; Grönroos, Christian (2009-07-01). "Rethinking marketing communication: From integrated marketing communication to relationship communication". Journal of Marketing Communications. 15 (2–3): 179–195. CiteSeerX 10.1.1.458.2445. doi:10.1080/13527260902757654. S2CID 168082868.
Kaplan, Andreas M.; Haenlein, Michael (2010-01-01). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons. 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003. S2CID 16741539.
Persuit, Jeanne M. (January 2011). "The Universal and Particular: Stephen Toulmin's Rhetorical Theory and the Natural Law Tradition". Review of Communication. 11 (1): 51–65. doi:10.1080/15358593.2010.526720. ISSN 1535-8593. S2CID 144025545.
Dahlén, Micael; Granlund, Anton; Grenros, Mikael (2009). "The consumer-perceived value of non-traditional media: effects of brand reputation, appropriateness and expense". Journal of Consumer Marketing. 26 (3): 155–163. doi:10.1108/07363760910954091.
Dinh, Tam Duc; Mai, Khuong Ngoc (2015). "Guerrilla marketing's effects on Gen Y's word-of-mouth intention – a mediation of credibility". Asia Pacific Journal of Marketing and Logistics. 28 (1): 4–22. doi:10.1108/APJML-06-2015-0102.
Dhar, Vasant; Chang, Elaine A. (2009-11-01). "Does Chatter Matter? The Impact of User-Generated Content on Music Sales". Journal of Interactive Marketing. 23 (4): 300–307. doi:10.1016/j.intmar.2009.07.004. S2CID 18531421.
Tapp, J. "The strategic value of direct marketing: what are we good at?". Journal of Database Marketing (9): 9–15. doi:10.1057/palgrave.jdm.3240053. S2CID 167472677.
Kitchen, P., & Burgmann, I. (2015). "Integrated marketing communications: Making it work at a strategic level". Journal of Business Strategy. 36 (4): 34–39. doi:10.1108/JBS-05-2014-0052.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Pitta, Dennis A.; Weisgal, Margit; Lynagh, Peter (2006). "Integrating exhibit marketing into integrated marketing communications". Journal of Consumer Marketing. 23 (3): 156–166. doi:10.1108/07363760610663312.
Dahl, Stephan; Eagle, Lynne; Low, David (2015). "Integrated marketing communications and social marketing". Journal of Social Marketing. 5 (3): 226–240. doi:10.1108/JSOCM-07-2012-0031.
Kim, Ilchul; Han, Dongsub; Schultz, DON E. (2004). "Understanding the Diffusion of Integrated Marketing Communications". Journal of Advertising Research. 44: 31–45. doi:10.1017/S0021849904040024. S2CID 167502937.
Kara, Ali; Kaynak, Erdener (1997). "Markets of a single customer: Exploiting conceptual developments in market segmentation". European Journal of Marketing. 31 (11/12): 873–895. doi:10.1108/03090569710190587.
Kliatchko (2005), pp. 7–34. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), p. 14 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2008), pp. 138–139 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kliatchko (2005), pp. 8–9 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2008), p. 139 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul (2008). "An inside-out approach to integrated marketing communication". International Journal of Advertising. 27 (4): 511–548. doi:10.2501/S0265048708080098. S2CID 108472587.
Kliatchko (2008), pp. 140–141 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kliatchko (2005), p. 9. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 8–9. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 18–19. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 19–20. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), p. 23 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Holm, Olof (2006). "Integrated marketing communication: From tactics to strategy". Corporate Communications. 11: 23–33. doi:10.1108/13563280610643525.
Kliatchko (2008), pp. 133–160 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Ewing, Michael T. (2009). "Integrated marketing communications measurement and evaluation". Journal of Marketing Communications. 15 (2–3): 103–117. doi:10.1080/13527260902757514. S2CID 167527695.
Gambetti, Rossella C.; Schultz, Don E. (2015). "Reshaping the boundaries of marketing communication to bond with consumers". Journal of Marketing Communications. 21: 1–4. doi:10.1080/13527266.2014.970821. S2CID 167915210.
Valos, Michael John; Haji Habibi, Fatemeh; Casidy, Riza; Driesener, Carl Barrie; Maplestone, Vanya Louise (2016). "Exploring the integration of social media within integrated marketing communication frameworks". Marketing Intelligence & Planning. 34: 19–40. doi:10.1108/MIP-09-2014-0169.
Matovic, Vladimir; Knezevic, Miroslav; Brankov-Papic, Tatjana (2015). "The necessity to adjust traditional integrated marketing communications tools and techniques to new global trends" (PDF). Ekonomika. 61 (4): 141–154. doi:10.5937/ekonomika1504141M.
Hur, Won‐Moo; Ahn, Kwang‐Ho; Kim, Minsung (2011-08-02). "Building brand loyalty through managing brand community commitment". Management Decision. 49 (7): 1194–1213. doi:10.1108/00251741111151217. ISSN 0025-1747.
Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew (2019-09-01). Morwitz, Vicki G; Inman, J Jeffrey; Hoegg, JoAndrea (eds.). "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities". Journal of Consumer Research. 46 (3): 435–459. doi:10.1093/jcr/ucz006. hdl:10356/89635. ISSN 0093-5301.
Laurie, Sally; Mortimer, Kathleen (2011). "'IMC is dead. Long live IMC': Academics' versus practitioners' views" (PDF). Journal of Marketing Management. 27 (13–14): 1464–1478. doi:10.1080/0267257X.2011.627367. S2CID 168004452.

dx.doi.org

Pogacar, Ruth; Lowrey, Tina M.; Shrum, L. J. (2017-09-22), "The Influence of Marketing Language on Brand Attitudes and Choice", The Routledge Companion to Consumer Behavior, Routledge, pp. 263–275, doi:10.4324/9781315526935-17, ISBN 978-1-315-52693-5, retrieved 2021-05-04
Persuit, Jeanne M. (January 2011). "The Universal and Particular: Stephen Toulmin's Rhetorical Theory and the Natural Law Tradition". Review of Communication. 11 (1): 51–65. doi:10.1080/15358593.2010.526720. ISSN 1535-8593. S2CID 144025545.
Hur, Won‐Moo; Ahn, Kwang‐Ho; Kim, Minsung (2011-08-02). "Building brand loyalty through managing brand community commitment". Management Decision. 49 (7): 1194–1213. doi:10.1108/00251741111151217. ISSN 0025-1747.

ft.com

"JD.com growth reflects Chinese consumer shift to mobile". Financial Times. Retrieved 2017-05-07.

handle.net

hdl.handle.net

Trusov, Bucklin, & Pauwel (2009). "Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site". Journal of Marketing. 73 (5): 90–102. doi:10.1509/jmkg.73.5.90. hdl:10679/56. S2CID 12434180.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew (2019-09-01). Morwitz, Vicki G; Inman, J Jeffrey; Hoegg, JoAndrea (eds.). "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities". Journal of Consumer Research. 46 (3): 435–459. doi:10.1093/jcr/ucz006. hdl:10356/89635. ISSN 0093-5301.

hbr.org

Edelman, D. C. and Singer, M. (2015). "Competing on Customer Journeys". Harvard Business Review. 93 (11): 88–100.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Deighton, J.; Tedlow, R. (1996). "The Future of Interactive Marketing". Harvard Business Review: 151–166.

inevitablesteps.com

"Marketing Communication Mix: Promote Effectively". Inevitable Steps. June 12, 2015. Retrieved February 4, 2016.

merriam-webster.com

Communication. Merriam-Webster.

northampton.ac.uk

nectar.northampton.ac.uk

Laurie, Sally; Mortimer, Kathleen (2011). "'IMC is dead. Long live IMC': Academics' versus practitioners' views" (PDF). Journal of Marketing Management. 27 (13–14): 1464–1478. doi:10.1080/0267257X.2011.627367. S2CID 168004452.

northwestern.edu

scholars.northwestern.edu

Kitchen, P.J. and Schultz, D.E. (1999). "A Multi-Country Comparison of the Drive for IMC". Journal of Advertising Research. 39 (1): 21–38.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Schultz, D. and Kitchen, P. (1997). "Integrated Marketing Communications in US Advertising Agencies: An Exploratory Study". Journal of Adaertising Research. 37 (5): 7–17.{{cite journal}}: CS1 maint: multiple names: authors list (link)

nyu.edu

archive.nyu.edu

Dhar, Vasant; Chang, Elaine A. (2009-11-01). "Does Chatter Matter? The Impact of User-Generated Content on Music Sales". Journal of Interactive Marketing. 23 (4): 300–307. doi:10.1016/j.intmar.2009.07.004. S2CID 18531421.

ojcmt.net

Kuyucu, Mihalis (October 2014). "From Analog to Digital Radio Management: The New Radio and New Media" (PDF). Online Journal of Communication and Media Technologies. 4 (4). doi:10.29333/ojcmt/2486. S2CID 88499617. Archived from the original (PDF) on 2016-04-14.

oup.com

academic.oup.com

Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew (2019-09-01). Morwitz, Vicki G; Inman, J Jeffrey; Hoegg, JoAndrea (eds.). "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities". Journal of Consumer Research. 46 (3): 435–459. doi:10.1093/jcr/ucz006. hdl:10356/89635. ISSN 0093-5301.

psu.edu

citeseerx.ist.psu.edu

Finne, Åke; Grönroos, Christian (2009-07-01). "Rethinking marketing communication: From integrated marketing communication to relationship communication". Journal of Marketing Communications. 15 (2–3): 179–195. CiteSeerX 10.1.1.458.2445. doi:10.1080/13527260902757654. S2CID 168082868.

sdsu.edu

business.sdsu.edu

Belch, G.E and Belch, M.A. (2016) "Evaluating the Effectiveness of Elements of Integrated Marketing Communications: A Review of Research," Occasional Paper, San Diego State University

semanticscholar.org

api.semanticscholar.org

Zhang, Leihan; Zhao, Jichang; Xu, Ke (2016). "Who creates Trends in Online Social Media: The Crowd of Opinion Leaders?". Journal of Computer-Mediated Communication. 21: 1–16. arXiv:1409.0210. doi:10.1111/jcc4.12145. S2CID 12244477.
Kuyucu, Mihalis (October 2014). "From Analog to Digital Radio Management: The New Radio and New Media" (PDF). Online Journal of Communication and Media Technologies. 4 (4). doi:10.29333/ojcmt/2486. S2CID 88499617. Archived from the original (PDF) on 2016-04-14.
Barnes, James H; Reid, Leonard N; Rotfield, Herbert J (1984). "Attention to Magazine Ads as Function of Layout Design". Journalism Quarterly. 62 (2): 439–441. doi:10.1177/107769908406100233. S2CID 144425440.
Trusov, Bucklin, & Pauwel (2009). "Effects of Word-of-Mouth Versus Traditional Marketing: Findings from an Internet Social Networking Site". Journal of Marketing. 73 (5): 90–102. doi:10.1509/jmkg.73.5.90. hdl:10679/56. S2CID 12434180.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Cole, Michael D.; Long, Mary M.; Chiagouris, Larry G.; Gopalakrishna, Pradeep (2011-04-01). "Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word-of-Mouth Communication across Various Media Platforms". Journal of Internet Commerce. 10 (2): 91–105. doi:10.1080/15332861.2011.571990. S2CID 154956596.
Finne, Åke; Grönroos, Christian (2009-07-01). "Rethinking marketing communication: From integrated marketing communication to relationship communication". Journal of Marketing Communications. 15 (2–3): 179–195. CiteSeerX 10.1.1.458.2445. doi:10.1080/13527260902757654. S2CID 168082868.
Kaplan, Andreas M.; Haenlein, Michael (2010-01-01). "Users of the world, unite! The challenges and opportunities of Social Media". Business Horizons. 53 (1): 59–68. doi:10.1016/j.bushor.2009.09.003. S2CID 16741539.
Persuit, Jeanne M. (January 2011). "The Universal and Particular: Stephen Toulmin's Rhetorical Theory and the Natural Law Tradition". Review of Communication. 11 (1): 51–65. doi:10.1080/15358593.2010.526720. ISSN 1535-8593. S2CID 144025545.
Dhar, Vasant; Chang, Elaine A. (2009-11-01). "Does Chatter Matter? The Impact of User-Generated Content on Music Sales". Journal of Interactive Marketing. 23 (4): 300–307. doi:10.1016/j.intmar.2009.07.004. S2CID 18531421.
Tapp, J. "The strategic value of direct marketing: what are we good at?". Journal of Database Marketing (9): 9–15. doi:10.1057/palgrave.jdm.3240053. S2CID 167472677.
Kim, Ilchul; Han, Dongsub; Schultz, DON E. (2004). "Understanding the Diffusion of Integrated Marketing Communications". Journal of Advertising Research. 44: 31–45. doi:10.1017/S0021849904040024. S2CID 167502937.
Kliatchko (2005), pp. 7–34. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), p. 14 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2008), pp. 138–139 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kliatchko (2005), pp. 8–9 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2008), p. 139 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kerr, Gayle; Schultz, Don; Patti, Charles; Kim, Ilchul (2008). "An inside-out approach to integrated marketing communication". International Journal of Advertising. 27 (4): 511–548. doi:10.2501/S0265048708080098. S2CID 108472587.
Kliatchko (2008), pp. 140–141 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Kliatchko (2005), p. 9. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 8–9. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 18–19. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), pp. 19–20. Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2005), p. 23 Kliatchko, Jerry (2005). "Towards a new definition of Integrated Marketing Communications (IMC)". International Journal of Advertising. 24: 7–34. doi:10.1080/02650487.2005.11072902. S2CID 166562530.
Kliatchko (2008), pp. 133–160 Kliatchko, Jerry (2008). "Revisiting the IMC construct". International Journal of Advertising. 27: 133–160. doi:10.1080/02650487.2008.11073043. S2CID 44570427.
Ewing, Michael T. (2009). "Integrated marketing communications measurement and evaluation". Journal of Marketing Communications. 15 (2–3): 103–117. doi:10.1080/13527260902757514. S2CID 167527695.
Gambetti, Rossella C.; Schultz, Don E. (2015). "Reshaping the boundaries of marketing communication to bond with consumers". Journal of Marketing Communications. 21: 1–4. doi:10.1080/13527266.2014.970821. S2CID 167915210.
Laurie, Sally; Mortimer, Kathleen (2011). "'IMC is dead. Long live IMC': Academics' versus practitioners' views" (PDF). Journal of Marketing Management. 27 (13–14): 1464–1478. doi:10.1080/0267257X.2011.627367. S2CID 168004452.

slideshare.net

Elliot, D. (June 2011). "Is your brand bland or grand".

smh.com.au

"Marketing and advertising shift to where the eyeballs are – online". The Sydney Morning Herald. 2012-04-06. Retrieved 2016-04-01.

statista.com

"China: B2C online retailers market share 2015 | Statistic". Retrieved 2017-05-07.

theguardian.com

Tran, Mark (2009-07-23). "Singer gets his revenge on United Airlines and soars to fame". The Guardian. ISSN 0261-3077. Retrieved 2016-04-01.

unm.edu

cjdept.unm.edu

Weiss, David (2014). ""That's part of what we do" The Performance power of Vogue's Anna Wintour" (PDF). Journal of Magazine and New Media Research. 15 (1): 1–29.

web.archive.org

Belch, G. E., & Belch, M. A. (2003). Advertising and promotion: An integrated marketing communications perspective. The McGraw− Hill.
Kuyucu, Mihalis (October 2014). "From Analog to Digital Radio Management: The New Radio and New Media" (PDF). Online Journal of Communication and Media Technologies. 4 (4). doi:10.29333/ojcmt/2486. S2CID 88499617. Archived from the original (PDF) on 2016-04-14.
"Volkswagen's New Guerrilla Campaign Encourages People To Try The 'Fast Lane'". Creative Guerrilla Marketing. Archived from the original on 2011-03-12. Retrieved 2016-04-01.
Shimp, T. A. (2010). Integrated Marketing Communication in Advertising and Promotion. 8th ed. International Edition. Printed in China.
Duncan, T. (2002). IMC: Using Advertising and Promotion to Build Brands. New York: McGraw-Hill.
Belch, G.E and Belch, M.A. (2016) "Evaluating the Effectiveness of Elements of Integrated Marketing Communications: A Review of Research," Occasional Paper, San Diego State University. p. 2

webs.com

journal-archieves35.webs.com

Saeed, R., Naeem, B., Bilal, M. and Naz, U. (2013). "Integrated Marketing Communication: A Review Paper" (PDF). Interdisciplinary Journal of Contemporary Research in Business. 5 (5): 124–133.{{cite journal}}: CS1 maint: multiple names: authors list (link)

worldcat.org

search.worldcat.org

Persuit, Jeanne M. (c. 2013). Social media and integrated marketing communication a rhetorical approach. Lexington Books. ISBN 978-0-7391-7113-4. OCLC 931294943.
Persuit, Jeanne M. (January 2011). "The Universal and Particular: Stephen Toulmin's Rhetorical Theory and the Natural Law Tradition". Review of Communication. 11 (1): 51–65. doi:10.1080/15358593.2010.526720. ISSN 1535-8593. S2CID 144025545.
Hemann, Chuck (2018). Digital marketing analytics : making sense of consumer data in a digital world. Ken Burbary (Second ed.). [Place of publication not identified]. ISBN 978-0-13-499779-7. OCLC 1035957567.{{cite book}}: CS1 maint: location missing publisher (link)
Tran, Mark (2009-07-23). "Singer gets his revenge on United Airlines and soars to fame". The Guardian. ISSN 0261-3077. Retrieved 2016-04-01.
Hur, Won‐Moo; Ahn, Kwang‐Ho; Kim, Minsung (2011-08-02). "Building brand loyalty through managing brand community commitment". Management Decision. 49 (7): 1194–1213. doi:10.1108/00251741111151217. ISSN 0025-1747.
Khamitov, Mansur; Wang, Xin (Shane); Thomson, Matthew (2019-09-01). Morwitz, Vicki G; Inman, J Jeffrey; Hoegg, JoAndrea (eds.). "How Well Do Consumer-Brand Relationships Drive Customer Brand Loyalty? Generalizations from a Meta-Analysis of Brand Relationship Elasticities". Journal of Consumer Research. 46 (3): 435–459. doi:10.1093/jcr/ucz006. hdl:10356/89635. ISSN 0093-5301.

worldcat.org

Persuit, Jeanne M. (c. 2013). Social media and integrated marketing communication a rhetorical approach. Lexington Books. ISBN 978-0-7391-7113-4. OCLC 931294943.
Hemann, Chuck (2018). Digital marketing analytics : making sense of consumer data in a digital world. Ken Burbary (Second ed.). [Place of publication not identified]. ISBN 978-0-13-499779-7. OCLC 1035957567.{{cite book}}: CS1 maint: location missing publisher (link)

youtube.com

An introduction to Google AdWords, Youtube, retrieved 2017-05-07
sonsofmaxwell (2009-07-06), United Breaks Guitars, retrieved 2016-04-01