Analysis of information sources in references of the Wikipedia article "Marketing management" in English language version.
Marketing management is defined as the process of overseeing and planning new product development, advertising, promotions and sales.
[Philip] Kotler originally defined marketing management as 'the analysis, planning, implementation, and control of programs designed to bring about desired exchanges with target audiences for the purpose of personal or mutual gain.'
Zo luidt de definitie van marketing management van de American Marketing Association uit 1985: 'Marketing (management) is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that satisfy individual and services to create exchanges that satisfy individual and organizational objectives.'
Marketology (and that ungainly term will help distinguish between study and practice) has and can draw substantially from sociology, anthropology and social psychology.
The core concept of marketology involves 'recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders' [...].
The core concept of marketology involves 'recognizing, generating and disseminating market insight to ensure better market-related decisions for providing superior value to key stakeholders' [...].
