Marketing mix (English Wikipedia)

Howard, John A. (1963). Marketing Management. p. 296.
Schultz, Don E; Tannenbaum, Stanley I; Lauterborn, Robert F (1993), Integrated marketing communications, NTC Business Books, ISBN 978-0-8442-3363-5

bizcommunity.com

Peimer, Sidney (5 Feb 2004). "Rules of the road when taking your business for a spin on the infobahn". www.bizcommunity.com. Archived from the original on 20 June 2023. Retrieved 3 July 2022.

books.google.com

Groucutt, Jon; Leadley, Peter; Forsyth, Patrick (2004). Marketing: Essential Principles, New Realities. Kogan Page Publishers. ISBN 978-0-7494-4114-2.

courtest.com

Marketing Archived 2015-06-22 at the Wayback Machine, Marketing.

customfitonline.com

McLean, R. (October 19, 2002). The 4 C's versus the 4 P's of Marketing, Custom Fit Online. Retrieved from http://www.customfitonline.com/news/2012/10/19/4-cs-versus-the-4-ps-of-marketing Archived 2013-10-23 at the Wayback Machine
McLean, R. (October 19, 2002). The 4 C's versus the 4 P's of marketing. Custom Fit Online. Retrieved from http://www.customfitonline.com/news/2012/10/19/4-cs-versus-the-4-ps-of-marketing/ Archived 2013-10-23 at the Wayback Machine

doi.org

Mintz, Ofer; Currim, Imran (2013). "What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?". Journal of Marketing. 77 (2): 17. doi:10.1509/jm.11.0463. S2CID 168019396.
Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.
W. Waterschoo; C. van den Bulte (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.1177/002224299205600407. JSTOR 1251988. S2CID 220607519.
Waterworth, Derek (1987), Waterworth, Derek (ed.), "Determination of a Marketing Mix", Marketing for the Small Business, Macmillan Small Business Series, London: Macmillan Education UK, pp. 132–156, doi:10.1007/978-1-349-18881-9_7, ISBN 978-1-349-18881-9, retrieved 2024-03-05
Fisk, Raymond P.; Brown, Stephen W.; Bitner, Mary Jo (1993). "Tracking the evolution of the services marketing literature". Journal of Retailing. 69 (1): 61–103. doi:10.1016/S0022-4359(05)80004-1. Archived from the original on 2022-12-22. Retrieved 2024-01-23.
"The Evaluation of Marketing Mix Elements: A Case Study". International Journal of Social Sciences & Educational Studies. 4 (4). 2018. doi:10.23918/ijsses.v4i4p100.
Ivy, Jonathan (2008-05-16). "A new higher education marketing mix: the 7Ps for MBA marketing". International Journal of Educational Management. 22 (4): 288–299. doi:10.1108/09513540810875635. ISSN 0951-354X.
Rafiq, Mohammed (March 31, 2016). "Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics". Marketing Intelligence & Planning. 13 (9): 4. doi:10.1108/02634509510097793.
Bhatt, Ganesh D; Emdad, Ali F (2001). "An analysis of the virtual value chain in electronic commerce". Logistics Information Management. 14 (1/2): 78–85. doi:10.1108/09576050110362465.

elsevier.com

linkinghub.elsevier.com

Fisk, Raymond P.; Brown, Stephen W.; Bitner, Mary Jo (1993). "Tracking the evolution of the services marketing literature". Journal of Retailing. 69 (1): 61–103. doi:10.1016/S0022-4359(05)80004-1. Archived from the original on 2022-12-22. Retrieved 2024-01-23.

fucape.br

intranet.fucape.br

Constantinides, ., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, vol. 22, 2006, pp. 407-438. Online: http://intranet.fucape.br/uploads/MATERIAIS_AULAS/25112-8.pdf Archived 2017-01-11 at the Wayback Machine

jstor.org

W. Waterschoo; C. van den Bulte (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.1177/002224299205600407. JSTOR 1251988. S2CID 220607519.

mu.edu.sa

faculty.mu.edu.sa

Dominici, G. (2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on Jan 11, 2017.

researchgate.net

Keelson, Solomon A. (2012). "The evolution of the marketing concepts: theoretically different roads leading to practically same destination" (PDF). Global Conference on Business and Finance Proceedings. 7 (1): 173–183. ISSN 1941-9589.

semanticscholar.org

api.semanticscholar.org

Mintz, Ofer; Currim, Imran (2013). "What Drives Managerial Use of Marketing and Financial Metrics and Does Metric Use Affect Performance of Marketing-Mix Activities?". Journal of Marketing. 77 (2): 17. doi:10.1509/jm.11.0463. S2CID 168019396.
Banting, P.M.; Ross, R.E. (1973). "The marketing mix: A Canadian perspective". Journal of the Academy of Marketing Science. 1 (1): 1973. doi:10.1007/BF02729310. S2CID 189884279.
W. Waterschoo; C. van den Bulte (1992). "The 4P Classification of the Marketing Mix Revisited". Journal of Marketing. 56 (4): 83–93. doi:10.1177/002224299205600407. JSTOR 1251988. S2CID 220607519.

tiu.edu.iq

ijsses.tiu.edu.iq

"The Evaluation of Marketing Mix Elements: A Case Study". International Journal of Social Sciences & Educational Studies. 4 (4). 2018. doi:10.23918/ijsses.v4i4p100.

web.archive.org

Dominici, G. (2009). "From Marketing Mix to E-Marketing Mix: A Literature Review" (PDF). International Journal of Business and Management. 9 (4): 17–24. Archived from the original (PDF) on Jan 11, 2017.
Constantinides, ., "The Marketing Mix Revisited: Towards the 21st Century Marketing", Journal of Marketing Management, vol. 22, 2006, pp. 407-438. Online: http://intranet.fucape.br/uploads/MATERIAIS_AULAS/25112-8.pdf Archived 2017-01-11 at the Wayback Machine
Fisk, Raymond P.; Brown, Stephen W.; Bitner, Mary Jo (1993). "Tracking the evolution of the services marketing literature". Journal of Retailing. 69 (1): 61–103. doi:10.1016/S0022-4359(05)80004-1. Archived from the original on 2022-12-22. Retrieved 2024-01-23.
McLean, R. (October 19, 2002). The 4 C's versus the 4 P's of Marketing, Custom Fit Online. Retrieved from http://www.customfitonline.com/news/2012/10/19/4-cs-versus-the-4-ps-of-marketing Archived 2013-10-23 at the Wayback Machine
McLean, R. (October 19, 2002). The 4 C's versus the 4 P's of marketing. Custom Fit Online. Retrieved from http://www.customfitonline.com/news/2012/10/19/4-cs-versus-the-4-ps-of-marketing/ Archived 2013-10-23 at the Wayback Machine
Marketing Archived 2015-06-22 at the Wayback Machine, Marketing.
Peimer, Sidney (5 Feb 2004). "Rules of the road when taking your business for a spin on the infobahn". www.bizcommunity.com. Archived from the original on 20 June 2023. Retrieved 3 July 2022.

worldcat.org

Keelson, Solomon A. (2012). "The evolution of the marketing concepts: theoretically different roads leading to practically same destination" (PDF). Global Conference on Business and Finance Proceedings. 7 (1): 173–183. ISSN 1941-9589.
Ivy, Jonathan (2008-05-16). "A new higher education marketing mix: the 7Ps for MBA marketing". International Journal of Educational Management. 22 (4): 288–299. doi:10.1108/09513540810875635. ISSN 0951-354X.