Marketing mix modeling (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing mix modeling" in English language version.

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2martechvibe.com

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1thehindubusinessline.com

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academia.edu

Borden, Neil H. (June 1964). "The Concept of Marketing Mix" (PDF). Journal of Advertising Research: 2–7. OCLC 222909833.

archive.org

Culliton, James W. (1948). The Management of Marketing Costs. Boston: Division of Research, Graduate School of Business Administration, Harvard Univ.
IAB (2019-11-01). IAB The Essential Guide to Marketing Mix Modeling and Multi-Touch Attribution.

bionic-ads.com

"What is Media Mix Modeling (MMM)? – Media Planning 101". 2023-03-16. Retrieved 2024-10-17.

decisionanalyst.com

Thomas, Jerry W. (2006). "Marketing Mix Modeling". Retrieved 2016-10-06.

doi.org

John A. Quelch; Katherine E. Jocz (Winter 2008). "Milestones in Marketing" (PDF). Business History Review. 82 (4). The President and Fellows of Harvard College: 827–838. doi:10.1017/S0007680500063236. S2CID 154290687.

hbs.edu

John A. Quelch; Katherine E. Jocz (Winter 2008). "Milestones in Marketing" (PDF). Business History Review. 82 (4). The President and Fellows of Harvard College: 827–838. doi:10.1017/S0007680500063236. S2CID 154290687.

insiderintelligence.com

"P&G exec: Retail media needs to 'earn its place' in marketing mix". EMARKETER. Retrieved 2024-03-04.

martechvibe.com

D'Mello, Yolande (2021-09-26). "Explained: Marketing Mix Modelling". Martechvibe. Retrieved 2024-06-10.
D'Mello, Yolande (2021-09-26). "Explained: Marketing Mix Modelling". Martechvibe | Where Technology Powers Marketing. Retrieved 2024-09-11.

measured.com

"What is Media Mix Modeling (MMM)?". Measured®. Retrieved 2024-10-17.

research.google

Chan, David X.; Perry, Mike (2017). "Challenges and Opportunities in Media Mix Modeling". Google Research. Retrieved 2024-01-26.

rockerbox.com

"What's the difference between media mix modeling and marketing mix modeling?". www.rockerbox.com. Retrieved 2024-10-17.

semanticscholar.org

api.semanticscholar.org

John A. Quelch; Katherine E. Jocz (Winter 2008). "Milestones in Marketing" (PDF). Business History Review. 82 (4). The President and Fellows of Harvard College: 827–838. doi:10.1017/S0007680500063236. S2CID 154290687.

thehindubusinessline.com

Reddy, R.K.; Gupta, Amit (12 September 2009). "Get the mix right". The Hindu Businessline.

worldcat.org

search.worldcat.org

Borden, Neil H. (June 1964). "The Concept of Marketing Mix" (PDF). Journal of Advertising Research: 2–7. OCLC 222909833.