Marketing myopia (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing myopia" in English language version.

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archive.org

Levitt, Theodore (2008). Marketing Myopia. Harvard Business Press. ISBN 978-1-4221-2601-1.
Campbell, David; Edgar, David; Stonehouse, George (2011-04-01). Business Strategy: An Introduction. Palgrave Macmillan. ISBN 9780230344396.

Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. (2010). "The New Marketing Myopia". Journal of Public Policy & Marketing. 29 (1): 4–11. doi:10.1509/jppm.29.1.4. S2CID 153467627.

Levitt, Theodore (July–August 2004). "Marketing Myopia". Harvard Business Review.{{cite journal}}: CS1 maint: date and year (link)
"A Refresher on Marketing Myopia". Harvard Business Review. 2016-08-22. ISSN 0017-8012. Retrieved 2021-06-28.

Smith, N. Craig; Drumwright, Minette E.; Gentile, Mary C. (2010). "The New Marketing Myopia". Journal of Public Policy & Marketing. 29 (1): 4–11. doi:10.1509/jppm.29.1.4. S2CID 153467627.

"A Refresher on Marketing Myopia". Harvard Business Review. 2016-08-22. ISSN 0017-8012. Retrieved 2021-06-28.
Kotler, Philip; Singh, Ravi (1981). "Marketing Warfare in the 1980s". Journal of Business Strategy. 1 (3): 30–41. ISSN 0275-6668.