Marketing research (English Wikipedia)

International, B2B. "Measuring & Maximising The ROI Of Market Research". B2B International. Retrieved 2024-06-16.{{cite web}}: CS1 maint: numeric names: authors list (link)

books.google.com

McDonald, Malcolm (2007), Marketing Plans (6th ed.), Oxford, England: Butterworth-Heinemann, ISBN 978-0-7506-8386-9

census.gov

US Census data is both for Market research and for Marketing research: "NAPCS Product List for NAICS 54191: Marketing Research" (PDF). data collection services for marketing research and public opinion surveys, by methods other than ... data collection services provided as part of a market research services package that includes

chron.com

smallbusiness.chron.com

Alex Burke (17 December 2011). "What Is Formulated Marketing?". Hearst Newspapers. Marketing is a business process that ..

doi.org

Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. ISSN 0022-2429. JSTOR 1246952.
J. Scott Armstrong, Roderick J. Brodie and Andrew G. Parsons (2001). "Hypotheses in Marketing Science: Literature Review and Publication Audit" (PDF). Marketing Letters. 12 (2): 171–187. doi:10.1023/a:1011169104290. S2CID 9712413.
J. Scott Armstrong and Randall L. Schultz (1993). "Principles Involving Marketing Policies: An Empirical Assessment" (PDF). Marketing Letters. 4 (3): 253–265. CiteSeerX 10.1.1.37.7299. doi:10.1007/bf00999231. S2CID 42538062. Archived from the original (PDF) on 2010-12-17.
Sha, Mandy; Lai, Jennie (2016-04-07). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.

emeritus.org

"What is Market Research? Definition and Types". Emeritus India. Sarvesh Jaiswal. January 2023. Retrieved 24 March 2023.

forecastingprinciples.com

J. Scott Armstrong, Roderick J. Brodie and Andrew G. Parsons (2001). "Hypotheses in Marketing Science: Literature Review and Publication Audit" (PDF). Marketing Letters. 12 (2): 171–187. doi:10.1023/a:1011169104290. S2CID 9712413.

investopedia.com

"Investopedia Studies, Research, and Analysis". Investopedia. Retrieved 2024-06-16.

jstor.org

Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. ISSN 0022-2429. JSTOR 1246952.
Lockley, L.K., "Notes on the History of Marketing Research,' Journal of Marketing, vol. 14, no. 5, 1950, pp. 733-736 Online: Also note that some sources provide an earlier date of 1879 for this event; See for instance: Kenneth E. Clow, Karen E. James, Essentials of Marketing Research: Putting Research Into Practice, p. 10 [but the first cited source is more likely to be reliable because journal articles are peer-reviewed, while text-books do not undergo rigorous reviewing and as a consequence are more error-prone
Lockley, L.C., "Notes on the History of Marketing Research," Journal of Marketing, vol. 14, no. 5, 1950, pp. 733-736 Online:

marketing-insider.eu

"Difference between Market Research and Marketing Research". 9 January 2018.

marketingpower.com

"Definition of Marketing". American Marketing Association. 2010-12-27. Archived from the original on December 27, 2010. Retrieved 2011-12-02. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project {{cite web}}: External link in |quote= (help)

osd.mil

acq.osd.mil

"Commercial Item Handbook" (PDF). market research is a business operation

process.st

"DECIDE: A Decision Making Process for Intelligent Decisions | Process Street | Checklist, Workflow and SOP Software". www.process.st. 2019-12-11. Retrieved 2024-06-16.

psu.edu

citeseerx.ist.psu.edu

Susan J. Hart; John R. Webb; Marian V. Jones. "Export Marketing Research and the Effect of Export Experience in Industrial SMEs": 18. CiteSeerX 10.1.1.461.857. Size of firm seems to be related to the use of informal market research {{cite journal}}: Cite journal requires |journal= (help)
J. Scott Armstrong and Randall L. Schultz (1993). "Principles Involving Marketing Policies: An Empirical Assessment" (PDF). Marketing Letters. 4 (3): 253–265. CiteSeerX 10.1.1.37.7299. doi:10.1007/bf00999231. S2CID 42538062. Archived from the original (PDF) on 2010-12-17.

qualtrics.com

Market Research is a subset of Marketing Research"Difference Between Market & Marketing Research". September 24, 2019. Market Research is a subset of Marketing Research

semanticscholar.org

api.semanticscholar.org

J. Scott Armstrong, Roderick J. Brodie and Andrew G. Parsons (2001). "Hypotheses in Marketing Science: Literature Review and Publication Audit" (PDF). Marketing Letters. 12 (2): 171–187. doi:10.1023/a:1011169104290. S2CID 9712413.
J. Scott Armstrong and Randall L. Schultz (1993). "Principles Involving Marketing Policies: An Empirical Assessment" (PDF). Marketing Letters. 4 (3): 253–265. CiteSeerX 10.1.1.37.7299. doi:10.1007/bf00999231. S2CID 42538062. Archived from the original (PDF) on 2010-12-17.

slideshare.net

"Market Research END-TO-END Benefits". September 6, 2014. Because Market Research is a subset of Marketing Research, it is easy to see why the two terms are often confused.

trans-int.org

Sha, Mandy; Lai, Jennie (2016-04-07). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.

upenn.edu

marketing.wharton.upenn.edu

J. Scott Armstrong and Randall L. Schultz (1993). "Principles Involving Marketing Policies: An Empirical Assessment" (PDF). Marketing Letters. 4 (3): 253–265. CiteSeerX 10.1.1.37.7299. doi:10.1007/bf00999231. S2CID 42538062. Archived from the original (PDF) on 2010-12-17.

web.archive.org

"Definition of Marketing". American Marketing Association. 2010-12-27. Archived from the original on December 27, 2010. Retrieved 2011-12-02. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project {{cite web}}: External link in |quote= (help)
J. Scott Armstrong and Randall L. Schultz (1993). "Principles Involving Marketing Policies: An Empirical Assessment" (PDF). Marketing Letters. 4 (3): 253–265. CiteSeerX 10.1.1.37.7299. doi:10.1007/bf00999231. S2CID 42538062. Archived from the original (PDF) on 2010-12-17.

wikispaces.net

commonlanguage.wikispaces.net

"Definition of Marketing". American Marketing Association. 2010-12-27. Archived from the original on December 27, 2010. Retrieved 2011-12-02. Approved by the AMA Board of Directors in October 2007, the Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project {{cite web}}: External link in |quote= (help)

worldcat.org

search.worldcat.org

Lockley, Lawrence C. (1950). "Notes on the History of Marketing Research". Journal of Marketing. 14 (5): 733–736. doi:10.2307/1246952. ISSN 0022-2429. JSTOR 1246952.
Sha, Mandy; Lai, Jennie (2016-04-07). "A case study of improving and evaluating consumer survey translation". Translation & Interpreting. 8 (1): 86–100. doi:10.12807/ti.108201.2016.a06. ISSN 1836-9324.