Marketing strategy (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing strategy" in English language version.

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60worldcat.org

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academia.edu

Dann, Stephen; Dann, Susan (2011). E-marketing: theory and application. China: Palgrave Macmillan. p. 109. ISBN 9780230203969. Archived from the original on May 6, 2021. Retrieved May 5, 2021.

ansoffmatrix.com

"A Guide to the Ansoff Product Market Growth Matrix". Ansoff Matrix. Archived from the original on April 14, 2021. Retrieved May 6, 2021.

books.google.com

Baker, Michael John (2008). The Strategic Marketing Plan Audit (2nd ed.). Cambridge Strategy Publications Limited. p. 3. ISBN 9781902433998. OCLC 699890791. Archived from the original on May 6, 2021. Retrieved May 5, 2021.
Brown, Linden (1997). Competitive Marketing Strategy: Dynamic Manoeuvring for Competitive Position (2nd ed.). Melbourne: Nelson. ISBN 9780170088916. OCLC 85970362. Retrieved May 5, 2021.
West, Douglas; Ford, John; Ibrahim, Essam (2010). Strategic Marketing: Creating Competitive Advantage (illustrated ed.). Oxford: Oxford University Press. ISBN 9780199556601. OCLC 751667438. Archived from the original on 2021-05-06. Retrieved 2021-05-06.
Kerzner, Harold (2002). Using the Project Management Maturity Model: Strategic Planning for Project Management. New York City: Wiley. pp. 6–8. ISBN 9780471436645. OCLC 975073743.
Fleisher, Craig S.; Bensoussan, Babette E. (2003). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition. Prentice Hall. ISBN 9780131918726. OCLC 987093026. Archived from the original on May 6, 2021. Retrieved May 5, 2021.
Fleisher, Craig S.; Bensoussan, Babette E. (2007). Business and Competitive Analysis: Effective Application of New and Classic Methods (illustrated, reprint ed.). Indianapolis: FT Press. ISBN 9780131873667. OCLC 964634729. Archived from the original on May 6, 2021. Retrieved May 5, 2021.
Farris, Paul W.; Bendle, Neil T.; Pfeifer, Phillip Edward; Reibstein, David J. (August 21, 2015). Marketing Metrics: The Manager's Guide to Measuring Marketing Performance (3rd ed.). Upper Saddle River, New Jersey: FT Press. ISBN 9780134086125. OCLC 1005342246. Archived from the original on May 6, 2021. Retrieved May 5, 2021.
Fleisher, Craig S.; Bensoussan, Babette E. (2003). Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition (2, illustrated ed.). Upper Saddle River, New Jersey: Prentice Hall. ISBN 9780131918726. OCLC 987093026. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Aaker, David A.; Mills, Michael (May 6, 2005). Strategic Marketing Management (Pacific Rim ed.). Australia: Wiley. ISBN 9780470805060. OCLC 60743670. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Porter, Michael Eugene (1980). Competitive Strategy: Techniques for Analyzing Industries and Competitors (27, illustrated, reprint ed.). New York City: Free Press. pp. 368–382. ISBN 9780029253601. OCLC 505050650. Archived from the original on 2021-05-06. Retrieved 2021-05-06.
Porter, Michael Eugene (2008). Competitive Advantage: Creating and Sustaining Superior Performance (2nd ed.). Riverside: Free Press. ISBN 9781416595847. OCLC 1000453944. Archived from the original on May 6, 2021. Retrieved May 6, 2021. {{cite book}}: |work= ignored (help)
Aaker, David A. (July 26, 2001). Strategic Market Management (6th ed.). Wiley. pp. 28–29. ISBN 9780471415725. OCLC 963663563. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Brian Quinn, James; Mintzberg, Henry; James, Robert M. (1988). "The Evaluation of Business Strategy". The strategy process: concepts, contexts, and cases. Englewood Cliffs, New Jersey: Prentice Hall. ISBN 9780138508920. OCLC 15411432. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Godfrey, Richard David (Dec 14, 2015). Strategic Management: A Critical Introduction (illustrated ed.). London: Routledge. ISBN 9781317812715. OCLC 1081418508. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Katie, Joseph (2013-03-26). A Report on Horizontal and Vertical Business Integration. GRIN Verlag. ISBN 978-3-656-39600-0.
Aaker, David A. (2008). Strategic market management (8th ed.). Hoboken, New Jersey: Wiley. ISBN 9780470056233. OCLC 1158781992. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Baker, Michael (2008). The Strategic Marketing Plan Audit. Cambridge Strategy Publications Limited. p. 27. ISBN 9781902433998. OCLC 699890791. Archived from the original on 2021-05-06. Retrieved 2021-05-06.
Farris, Paul W.; Moore, Michael J. (4 November 2004). The Profit Impact of Marketing Strategy Project: Retrospect and Prospects (illustrated ed.). New York City: Cambridge University Press. p. 81. ISBN 9780521840538. OCLC 910197190. Retrieved May 6, 2021.
Fifield, Paul (Sep 10, 2008). Marketing Strategy Masterclass. London: Routledge. ISBN 9781136379468. OCLC 1223559009. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Pride, William M.; Ferrell, O. C. (January 11, 2016). Foundations of Marketing (7th ed.). Boston: Cengage. ISBN 9781305405769. OCLC 948733474. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Fahy, John; Jobber, David (2015). Foundations of Marketing (5th ed.). Maidenhead: McGraw Hill Education. p. 128. ISBN 9780077167950. OCLC 1090129732. Archived from the original on May 6, 2021. Retrieved May 6, 2021.
Sawyer, George C. (March 6, 1986). Designing Strategy: A How-To Book for Managers (illustrated ed.). Wiley. p. 5. ISBN 9780471816829. OCLC 1026612842. Retrieved May 6, 2021.
Miles, Raymond E.; Snow, Charles Curtis (2003). Organizational Strategy, Structure, and Process. Stanford, California: Stanford University Press. p. 29. ISBN 9780804748407. OCLC 837621829.

ccsenet.org

Goi, Chai Lee (May 2009). "A Review of Marketing Mix: 4Ps or More?". International Journal of Marketing Studies. 1 (1). Canadian Center of Science and Education: 2–15. doi:10.5539/ijms.v1n1p2. ISSN 1918-719X. OCLC 1033969798. Archived from the original on 2019-12-05. Retrieved 2021-05-06.

dklevine.com

Cai, Hongbin; Obara, Ichiro (March 14, 2008). "Firm Reputation and Horizontal Integration" (PDF). The RAND Journal of Economics. 40 (2). EBSCO Information Services: 340–363. doi:10.1111/j.1756-2171.2009.00068.x. ISSN 0741-6261. OCLC 469889135. S2CID 7451124. Archived (PDF) from the original on May 10, 2017. Retrieved April 1, 2016.

doi.org

Cacciolatti, Luca; Lee, Soo Hee (2016-12-01). "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organizational power". Journal of Business Research. 69 (12): 5597–5610. doi:10.1016/j.jbusres.2016.03.067. ISSN 0148-2963.
Chaffey, Dave; Smith, Pr (2017-03-31). Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing (5 ed.). 5 Edition. | New York : Routledge, 2017. | Revised edition of the authors’ Emarketing excellence, c2013.: Routledge. doi:10.4324/9781315640341. ISBN 978-1-315-64034-1.{{cite book}}: CS1 maint: location (link)
Lowson, Robert H. (August 1, 2003). "The nature of an operations strategy: combining strategic decisions from the resource‐based and market‐driven viewpoints". Management Decision. 41 (6). Emerald Group Publishing: 538–549. doi:10.1108/00251740310485181. ISSN 0025-1747 – via emerald insight.
Pacios, Ana R. (August 1, 2004). "Strategic plans and long‐range plans: is there a difference?" (PDF). Library Management. 25 (6/7): 259–269. doi:10.1108/01435120410547913. hdl:10016/4610. ISSN 0143-5124. Archived (PDF) from the original on December 2, 2020. Retrieved May 5, 2021 – via emerald insight.
Hunt, Shelby D.; Derozier, Caroline (January 1, 2004). "The normative imperatives of business and marketing strategy: grounding strategy in resource-advantage theory" (PDF). Journal of Business & Industrial Marketing. 19 (1). Emerald Group Publishing: 5–22. doi:10.1108/08858620410516709. ISSN 0885-8624. Archived (PDF) from the original on January 25, 2020. Retrieved May 5, 2021 – via emerald insight.
Aghazadeh, Hashem (2016). "Business, Market, and Competitive Analysis (BMCA) Tools and Techniques". Principles of Marketology. Vol. 1. New York City: Palgrave Macmillan. pp. 187–247. doi:10.1057/9781137379320_6. ISBN 978-1-349-67788-7. OCLC 988674923.
Bendle, Neil; Farris, Paul; Pfeifer, Phillip; Reibstein, David (2010). "Metrics that Matter - to Marketing Managers". Marketing ZFP. 32 (JRM 1): 18–23. doi:10.15358/0344-1369-2010-JRM-1-18. eISSN 0344-1369. ISSN 0344-1369.
Fahey, Liam; King, William R.; Narayanan, Vadake K. (February 1981). "Environmental scanning and forecasting in strategic planning—The state of the art". Long Range Planning. 14 (1): 32–39. doi:10.1016/0024-6301(81)90148-5. ISSN 0024-6301 – via Elsevier Science Direct.
Slater, Stanley F.; Narver, John C. (December 2000). "Intelligence generation and superior customer value". Journal of the Academy of Marketing Science. 28 (120): 120–127. doi:10.1177/0092070300281011. S2CID 167409129 – via Springer Nature.
Berkhout, Frans; Hertin, Julia (March 2002). "Foresight futures scenarios: Developing and applying a participative strategic planning tool". Greener Management International. Greenleaf Publishing: 37–52. doi:10.9774/GLEAF.3062.2002.sp.00005. Archived from the original on 2021-05-06. Retrieved 2021-05-06.
Vorhies, Douglas W.; Morgan, Neil A. (January 1, 2005). "Benchmarking Marketing Capabilities for Sustainable Competitive Advantage". Journal of Marketing. 69 (1): 80–94. doi:10.1509/jmkg.69.1.80.55505. S2CID 167846037 – via SAGE Publishing.
Booth, Charles (February 1, 2003). "Does history matter in strategy? The possibilities and problems of counterfactual analysis". Management Decision. 41 (1): 96–104. doi:10.1108/00251740310445545. ISSN 0025-1747 – via emerald insight.
Kadiyali, Vrinda; Sudhir, K.; Rao, Vithala R. (2001). "Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing". International Journal of Research in Marketing. 18 (1–2): 161–186. CiteSeerX 10.1.1.202.7401. doi:10.1016/S0167-8116(01)00031-3. ISSN 0167-8116 – via Elsevier Science Direct.
Hall, Graham; Howell, Sydney (1985). "The experience curve from the economist's perspective". Strategic Management Journal. 6 (3): 197–212. doi:10.1002/smj.4250060302.
Dickson, Peter R.; Ginter, James L. (April 1987). "Market Segmentation, Product Differentiation, and Marketing Strategy". Journal of Marketing. 51 (2). SAGE Publishing: 1–10. doi:10.2307/1251125. JSTOR 1251125.
Foxall, Gordon R.; Fawn, John R. (April 1992). "An evolutionary model of technological innovation as a strategic management process". Technovation. 12 (3): 191–202. doi:10.1016/0166-4972(92)90035-G. ISSN 0166-4972 – via Elsevier Science Direct.
Lambkin, Mary; Day, George S. (July 1989). "Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle". Journal of Marketing. 53 (3): 4–20. doi:10.2307/1251339. ISSN 0022-2429. JSTOR 1251339.
Tellis, Gerard J.; Crawford, C. Merle (1981). "An Evolutionary Approach to Product Growth Theory". Journal of Marketing. 45 (4). SAGE Publishing: 125–132. doi:10.2307/1251480. hdl:2027.42/36195. ISSN 0022-2429. JSTOR 1251480.
Helms, Marilyn M.; Nixon, Judy (August 10, 2010). "Exploring SWOT analysis – where are we now? A review of academic research from the last decade". Journal of Strategy and Management. 3 (3): 215–251. doi:10.1108/17554251011064837. ISSN 1755-425X – via emerald insight.
Pearce, John A.; David, Fred (May 1, 1987). "Corporate Mission Statements: The Bottom Line". Academy of Management Perspectives. 1 (2). Academy of Management: 109–115. doi:10.5465/ame.1987.4275821.
Campbell‐Hunt, Colin (January 6, 2000). "What have we learned about generic competitive strategy? A meta-analysis". Strategic Management Journal. 21 (2). New York City: Wiley: 127–154. doi:10.1002/(SICI)1097-0266(200002)21:2<127::AID-SMJ75>3.0.CO;2-1. ISSN 0143-2095. OCLC 1057955036.
Stonehouse, George; Snowdon, Brian (September 1, 2007). "Competitive Advantage Revisited: Michael Porter on Strategy and Competitiveness". Journal of Management Inquiry. 16 (3). SAGE Publishing: 256–273. doi:10.1177/1056492607306333. S2CID 154727887 – via SAGE journals.
De Kare-Silver, Michael (1997). "The Inadequacies of Existing Strategy Models". Strategy in Crisis: why business urgently needs a completely new approach. London: Palgrave Macmillan. pp. 37–57. doi:10.1057/9780230378117_4. ISBN 978-1-349-39982-6. OCLC 231730163.
Barney, Jay (March 1, 1991). "Firm Resources and Sustained Competitive Advantage". Journal of Management. 17 (1). SAGE Publishing: 99–120. doi:10.1177/014920639101700108. S2CID 220588334 – via SAGE journals.
Day, George S.; Wensley, Robin (April 1, 1988). "Assessing Advantage: A Framework for Diagnosing Competitive Superiority". Journal of Marketing. 52 (2): 1–20. doi:10.1177/002224298805200201. S2CID 167741530 – via SAGE journals.
Day, George S. (October 1994). "The Capabilities of Market-Driven Organizations". Journal of Marketing. 58 (4). American Marketing Association: 37–52. doi:10.2307/1251915. ISSN 0022-2429. JSTOR 1251915.
Hooley, Graham; Greenley, Gordon; Fahy, John; Cadogan, John (February 1, 2001). "Market-focused Resources, Competitive Positioning and Firm Performance". Journal of Marketing Management. 17 (5–6). Routledge: 503–520. doi:10.1362/026725701323366908. S2CID 168120105 – via Taylor & Francis Online.
Cacciolatti, Luca; Lee, Soo Hee (2016-12-01). "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power". Journal of Business Research. 69 (12): 5597–5610. doi:10.1016/j.jbusres.2016.03.067. ISSN 0148-2963.
Cacciolatti, Luca; Lee, Soo Hee (2016-12-01). "Revisiting the relationship between marketing capabilities and firm performance: The moderating role of market orientation, marketing strategy and organisational power". Journal of Business Research. 69 (12): 5597–5610. doi:10.1016/j.jbusres.2016.03.067. ISSN 0148-2963.
Moorman, Christine; Rust, Roland T. (1999-10-01). "The Role of Marketing". Journal of Marketing. 63 (4_suppl1): 180–197. doi:10.1177/00222429990634s117. ISSN 0022-2429. S2CID 16834677.
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Burns, Alvin C. (1 April 1986). "Generating Marketing Strategy Priorities Based on Relative Competitive Position". Journal of Consumer Marketing. 3 (4): 49–56. doi:10.1108/eb008179. ISSN 0736-3761 – via emerald insight.
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Cai, Hongbin; Obara, Ichiro (March 14, 2008). "Firm Reputation and Horizontal Integration" (PDF). The RAND Journal of Economics. 40 (2). EBSCO Information Services: 340–363. doi:10.1111/j.1756-2171.2009.00068.x. ISSN 0741-6261. OCLC 469889135. S2CID 7451124. Archived (PDF) from the original on May 10, 2017. Retrieved April 1, 2016.
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Harrigan, Kathryn Rudie (October 1984). "Formulating Vertical Integration Strategies". Academy of Management Review. 9 (4). Academy of Management: 638–652. doi:10.2307/258487. ISSN 0363-7425. JSTOR 258487.
Lieberman, Marvin B.; Montgomery, David B. (December 1998). "First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View". Strategic Management Journal. 19 (12). Wiley: 1111–1125. CiteSeerX 10.1.1.618.1542. doi:10.1002/(SICI)1097-0266(1998120)19:12<1111::AID-SMJ21>3.0.CO;2-W. ISSN 0143-2095.
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figshare.com

ndownloader.figshare.com

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forbes.com

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handle.net

hdl.handle.net

Pacios, Ana R. (August 1, 2004). "Strategic plans and long‐range plans: is there a difference?" (PDF). Library Management. 25 (6/7): 259–269. doi:10.1108/01435120410547913. hdl:10016/4610. ISSN 0143-5124. Archived (PDF) from the original on December 2, 2020. Retrieved May 5, 2021 – via emerald insight.
Tellis, Gerard J.; Crawford, C. Merle (1981). "An Evolutionary Approach to Product Growth Theory". Journal of Marketing. 45 (4). SAGE Publishing: 125–132. doi:10.2307/1251480. hdl:2027.42/36195. ISSN 0022-2429. JSTOR 1251480.

hbr.org

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jstor.org

Dickson, Peter R.; Ginter, James L. (April 1987). "Market Segmentation, Product Differentiation, and Marketing Strategy". Journal of Marketing. 51 (2). SAGE Publishing: 1–10. doi:10.2307/1251125. JSTOR 1251125.
Lambkin, Mary; Day, George S. (July 1989). "Evolutionary Processes in Competitive Markets: Beyond the Product Life Cycle". Journal of Marketing. 53 (3): 4–20. doi:10.2307/1251339. ISSN 0022-2429. JSTOR 1251339.
Tellis, Gerard J.; Crawford, C. Merle (1981). "An Evolutionary Approach to Product Growth Theory". Journal of Marketing. 45 (4). SAGE Publishing: 125–132. doi:10.2307/1251480. hdl:2027.42/36195. ISSN 0022-2429. JSTOR 1251480.
Day, George S. (October 1994). "The Capabilities of Market-Driven Organizations". Journal of Marketing. 58 (4). American Marketing Association: 37–52. doi:10.2307/1251915. ISSN 0022-2429. JSTOR 1251915.
Harrigan, Kathryn Rudie (October 1984). "Formulating Vertical Integration Strategies". Academy of Management Review. 9 (4). Academy of Management: 638–652. doi:10.2307/258487. ISSN 0363-7425. JSTOR 258487.

kulzick.com

Kulzick, R. S., Miles and Snow: Organizational Types, published 2000, accessed 13 November 2021

marquette.edu

epublications.marquette.edu

Haleblian, Jerayr (John); McNamara, Gerry; Kolev, Kalin; Dykes, Bernadine J. (September 2012). "Exploring firm characteristics that differentiate leaders from followers in industry merger waves: a competitive dynamics perspective". Strategic Management Journal. 33 (9). Wiley: 1037–1052. doi:10.1002/smj.1961. ISSN 0143-2095.

mayple.com

Farkash, Omer (April 21, 2021). "Marketing Strategy: The Secret behind the World's Top Brands". Mayple. Archived from the original on May 3, 2021. Retrieved May 5, 2021.

mim.ac.mw

Fahy, John; Smithee, Alan (1999). "Strategic Marketing and the Resource Based View of the Firm" (PDF). Academy of Marketing Science Review. 1999 (10): 1–20. Archived (PDF) from the original on 2019-02-14. Retrieved 2021-05-06.

mit.edu

mitiq.mit.edu

Pierce, Elizabeth M. (January 2004). "Developing, Implementing and Monitoring an Information Product Quality Strategy" (PDF). Proceedings of the Ninth International Conference on Information Quality: 13–26. Archived (PDF) from the original on May 6, 2021. Retrieved May 6, 2021.

psu.edu

citeseerx.ist.psu.edu

Kadiyali, Vrinda; Sudhir, K.; Rao, Vithala R. (2001). "Structural analysis of competitive behavior: New Empirical Industrial Organization methods in marketing". International Journal of Research in Marketing. 18 (1–2): 161–186. CiteSeerX 10.1.1.202.7401. doi:10.1016/S0167-8116(01)00031-3. ISSN 0167-8116 – via Elsevier Science Direct.
Terranova, Debbie (February 2008). "Navigating by the Stars: Using Futures Methodologies to Create a Preferred Vision for the Workforce, a Case Study". Journal of Futures Studies. 12 (3): 31–44. CiteSeerX 10.1.1.390.8341.
Lieberman, Marvin B.; Montgomery, David B. (December 1998). "First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View". Strategic Management Journal. 19 (12). Wiley: 1111–1125. CiteSeerX 10.1.1.618.1542. doi:10.1002/(SICI)1097-0266(1998120)19:12<1111::AID-SMJ21>3.0.CO;2-W. ISSN 0143-2095.

researchgate.net

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