Pace, Gina. The Eyes Have It. CBS. November 2, 2010. "Eye gazing is the brainchild of Michael Ellsberg, who edits book manuscripts and lives in New York."
Is Freelancing Right For You?. Harvard Business Review. "Ellsberg realized he knew enough people (and enough people knew him) to be able to sell himself as a book-proposal writing coach...He charges by the project for books, and his hourly rate for marketing is $200."