Aichner, T.; Jacob, F. (March 2015). "Measuring the Degree of Corporate Social Media Use". International Journal of Market Research. 57 (2): 257–275. doi:10.2501/IJMR-2015-018. S2CID166531788.
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Aichner, T.; Jacob, F. (March 2015). "Measuring the Degree of Corporate Social Media Use". International Journal of Market Research. 57 (2): 257–275. doi:10.2501/IJMR-2015-018. S2CID166531788.