Analysis of information sources in references of the Wikipedia article "Multi-screen video" in English language version.
Part of Ongoing Effort by Media, Ad Industry to Measure Multi-Screen TV Viewing
As America becomes a multiscreen society, so too has the way Americans are following the London Olympics....
...Not that television doesn't have a role, but in a multiscreen world, the consumer is interacting with multiple screens so we have to find a measurement that is across screens.
In-Stat research reports that the file multiformat transcoder market grew at 72% clip in 2010 due to the growth in multiscreen services from content providers and pay-TV service providers, and forecasts that worldwide revenue for both live and file multiformat transcoders will continue strong growth over the forecast period.
'We've shown it can be done,' she said, referring to compiling single-source data about multiscreen video viewership. 'It's a major step forward.'