Analysis of information sources in references of the Wikipedia article "Museum of Literature Ireland" in English language version.
Exploring MoLI (say it out loud, and think of Molly Bloom is the idea)
...important that the project had a name that accurately described the activity ... that would communicate a strong brand ... gravitas ... openness ... and playfulness ... Joyce is at the core ... had to make a reference to Joyce in some way. ... But I think we hit the target with 'MoLI'. ... delighted that the museum was named for Joyce's heroine. The reaction to the name has been so overwhelmingly positive...
