van Laer, T., Escalas, J. E., Ludwig, S., & van den Hende, E. A. (2018). "What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews." Journal of Consumer Research, 46(2), 267–285. SSRN2702484. doi:10.1093/jcr/ucy067
jstor.org
van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). "The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of story receivers' narrative transportation." Journal of Consumer Research, 40(5), 797–817. SSRN2033192. JSTOR10.1086/673383.
ssrn.com
van Laer, T., de Ruyter, K., Visconti, L. M., & Wetzels, M. (2014). "The Extended Transportation-Imagery Model: A meta-analysis of the antecedents and consequences of story receivers' narrative transportation." Journal of Consumer Research, 40(5), 797–817. SSRN2033192. JSTOR10.1086/673383.
van Laer, T., Escalas, J. E., Ludwig, S., & van den Hende, E. A. (2018). "What happens in Vegas stays on TripAdvisor? A theory and technique to understand narrativity in consumer reviews." Journal of Consumer Research, 46(2), 267–285. SSRN2702484. doi:10.1093/jcr/ucy067