Neuromarketing (English Wikipedia)

Strack, Fritz; Deutsch, Roland (2011). "A Theory of Impulse and Reflection". In Van Lange, Paul A M; Kruglanski, Arie W; Higgins, E Tory (eds.). Handbook of Theories of Social Psychology: Volume One. Sage. p. 97. ISBN 9781446250068. Retrieved 7 December 2020.

broadwayworld.com

Broadway World review, The Neurology of the Soul, 16 February 2019

cardiffmet.ac.uk

repository.cardiffmet.ac.uk

Brierley, Geraldene Louise (2017). Subconscious Marketing Techniques: The implications for consumer regulations and the marketing profession (Thesis thesis). Cardiff Metropolitan University.

commercialalert.org

Kelly, M. (2002). "The Science of Shopping" Commercial Alert. Retrieved 30 March 2016.

darlingwebdesign.com

Darling

doi.org

Lee, N; Broderick, AJ; Chamberlain, L (February 2007). "What is "neuromarketing"? A discussion and agenda for future research". International Journal of Psychophysiology. 63 (2): 199–204. doi:10.1016/j.ijpsycho.2006.03.007. PMID 16769143.
Agarwal, Sharad (3 June 2014). "Neuromarketing For Dummies". Journal of Consumer Marketing. 31 (4): 330–331. doi:10.1108/jcm-12-2013-0811. ISSN 0736-3761.
Sebastian, Vlăsceanu (22 April 2014). "Neuromarketing and Neuroethics". Procedia - Social and Behavioral Sciences. 127: 763–768. doi:10.1016/j.sbspro.2014.03.351. ISSN 1877-0428.
Fisher, C.; Chin, L.; Klitzman, R. (2010). "Defining Neuromarketing: Practices and Professional Challenges". Harvard Review of Psychiatry. 18 (4): 230–237. doi:10.3109/10673229.2010.496623. PMC 3152487. PMID 20597593.
Venkatraman, V.; Clithero, J.; Fitzsimons, G.; Huettel, S. (2012). "New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences". Journal of Consumer Psychology. 22 (1): 143–153. doi:10.1016/j.jcps.2011.11.008. S2CID 11816200.
Baraybar-Fernández, Antonio; Baños-González, Miguel; Barquero-Pérez, Óscar; Goya-Esteban, Rebeca; de-la-Morena-Gómez, Alexia (1 July 2017). "Evaluation of Emotional Responses to Television Advertising through Neuromarketing". Comunicar. 25 (52): 19–28. doi:10.3916/C52-2017-02. hdl:10272/14084. ISSN 1134-3478.
Agarwal, S.; Dutta, T. (2015). "Neuromarketing and consumer neuroscience: current understanding and the way forward". Decision. 42 (4): 457–462. doi:10.1007/s40622-015-0113-1. S2CID 146551139.
Shiv, B.; Yoon, C. (2012). "Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights" (PDF). Journal of Consumer Psychology. 22 (1): 3–6. doi:10.1016/j.jcps.2012.01.003.
Morin, C (2011). "Neuromarketing: The New Science of Consumer Behavior". Soc. 48 (2): 131–135. doi:10.1007/s12115-010-9408-1.
Hamelin, Nicolas; Moujahid, Othmane El; Thaichon, Park (1 May 2017). "Emotion and advertising effectiveness: A novel facial expression analysis approach". Journal of Retailing and Consumer Services. 36: 103–111. doi:10.1016/j.jretconser.2017.01.001.
Alvino, Letizia; Pavone, Luigi; Abhishta, Abhishta; Robben, Henry (3 December 2020). "Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research". Frontiers in Neuroscience. 14: 577666. doi:10.3389/fnins.2020.577666. PMC 7744482. PMID 33343279.
Ulman, Yesim Isil; Cakar, Tuna; Yildiz, Gokcen (24 August 2014). "Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'". Science and Engineering Ethics. 21 (5): 1271–1284. doi:10.1007/s11948-014-9581-5. ISSN 1353-3452. PMID 25150848. S2CID 207343944.

forbes.com

Dooley, Roger. "Nielsen Doubles Down on Neuro". Forbes. Retrieved 27 April 2018.

handle.net

hdl.handle.net

Baraybar-Fernández, Antonio; Baños-González, Miguel; Barquero-Pérez, Óscar; Goya-Esteban, Rebeca; de-la-Morena-Gómez, Alexia (1 July 2017). "Evaluation of Emotional Responses to Television Advertising through Neuromarketing". Comunicar. 25 (52): 19–28. doi:10.3916/C52-2017-02. hdl:10272/14084. ISSN 1134-3478.

insightplatforms.com

"What Are Neuromarketing Research Tools?". 7 December 2018.

neuromarketology.com

Fabiano, Brian (2010). Neuromarketology (Sixth ed.). FabCom Publishing. ISBN 978-0-615-37146-7. Retrieved 14 March 2022.

newstatesman.com

Poole, Steven (6 September 2012). "Your brain on pseudoscience: the rise of popular neurobollocks". New Statesman. Retrieved 27 April 2018.

nih.gov

pubmed.ncbi.nlm.nih.gov

Lee, N; Broderick, AJ; Chamberlain, L (February 2007). "What is "neuromarketing"? A discussion and agenda for future research". International Journal of Psychophysiology. 63 (2): 199–204. doi:10.1016/j.ijpsycho.2006.03.007. PMID 16769143.
Fisher, C.; Chin, L.; Klitzman, R. (2010). "Defining Neuromarketing: Practices and Professional Challenges". Harvard Review of Psychiatry. 18 (4): 230–237. doi:10.3109/10673229.2010.496623. PMC 3152487. PMID 20597593.
Alvino, Letizia; Pavone, Luigi; Abhishta, Abhishta; Robben, Henry (3 December 2020). "Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research". Frontiers in Neuroscience. 14: 577666. doi:10.3389/fnins.2020.577666. PMC 7744482. PMID 33343279.
Ulman, Yesim Isil; Cakar, Tuna; Yildiz, Gokcen (24 August 2014). "Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'". Science and Engineering Ethics. 21 (5): 1271–1284. doi:10.1007/s11948-014-9581-5. ISSN 1353-3452. PMID 25150848. S2CID 207343944.

ncbi.nlm.nih.gov

Fisher, C.; Chin, L.; Klitzman, R. (2010). "Defining Neuromarketing: Practices and Professional Challenges". Harvard Review of Psychiatry. 18 (4): 230–237. doi:10.3109/10673229.2010.496623. PMC 3152487. PMID 20597593.
Alvino, Letizia; Pavone, Luigi; Abhishta, Abhishta; Robben, Henry (3 December 2020). "Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research". Frontiers in Neuroscience. 14: 577666. doi:10.3389/fnins.2020.577666. PMC 7744482. PMID 33343279.

nytimes.com

Singer, Natasha (13 November 2010). "Neuromarketing - Ads That Whisper to the Brain". The New York Times. ISSN 0362-4331. Retrieved 27 April 2018.

scientificamerican.com

blogs.scientificamerican.com

Scientific American review, The Neurology of the Soul, 13 February 2019

semanticscholar.org

api.semanticscholar.org

Venkatraman, V.; Clithero, J.; Fitzsimons, G.; Huettel, S. (2012). "New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences". Journal of Consumer Psychology. 22 (1): 143–153. doi:10.1016/j.jcps.2011.11.008. S2CID 11816200.
Agarwal, S.; Dutta, T. (2015). "Neuromarketing and consumer neuroscience: current understanding and the way forward". Decision. 42 (4): 457–462. doi:10.1007/s40622-015-0113-1. S2CID 146551139.
Ulman, Yesim Isil; Cakar, Tuna; Yildiz, Gokcen (24 August 2014). "Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'". Science and Engineering Ethics. 21 (5): 1271–1284. doi:10.1007/s11948-014-9581-5. ISSN 1353-3452. PMID 25150848. S2CID 207343944.

slate.com

Wall, Matt (16 July 2013). "What Are Neuromarketers Really Selling?". Slate. ISSN 1091-2339. Retrieved 27 April 2018.

tedx.amsterdam

"Neuromarketing – friend or foe? - TEDxAmsterdam". TEDxAmsterdam. 1 September 2015. Retrieved 27 April 2018.

theguardian.com

Etchells, Pete (5 December 2013). "Does neuromarketing live up to the hype?". The Guardian. Retrieved 27 April 2018.
Bell, Vaughan (28 June 2015). "Marketing has discovered neuroscience, but the results are more glitter than gold". The Guardian.

umich.edu

deepblue.lib.umich.edu

Shiv, B.; Yoon, C. (2012). "Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights" (PDF). Journal of Consumer Psychology. 22 (1): 3–6. doi:10.1016/j.jcps.2012.01.003.

worldcat.org

search.worldcat.org

Agarwal, Sharad (3 June 2014). "Neuromarketing For Dummies". Journal of Consumer Marketing. 31 (4): 330–331. doi:10.1108/jcm-12-2013-0811. ISSN 0736-3761.
Sebastian, Vlăsceanu (22 April 2014). "Neuromarketing and Neuroethics". Procedia - Social and Behavioral Sciences. 127: 763–768. doi:10.1016/j.sbspro.2014.03.351. ISSN 1877-0428.
Baraybar-Fernández, Antonio; Baños-González, Miguel; Barquero-Pérez, Óscar; Goya-Esteban, Rebeca; de-la-Morena-Gómez, Alexia (1 July 2017). "Evaluation of Emotional Responses to Television Advertising through Neuromarketing". Comunicar. 25 (52): 19–28. doi:10.3916/C52-2017-02. hdl:10272/14084. ISSN 1134-3478.
Wall, Matt (16 July 2013). "What Are Neuromarketers Really Selling?". Slate. ISSN 1091-2339. Retrieved 27 April 2018.
Singer, Natasha (13 November 2010). "Neuromarketing - Ads That Whisper to the Brain". The New York Times. ISSN 0362-4331. Retrieved 27 April 2018.
Ulman, Yesim Isil; Cakar, Tuna; Yildiz, Gokcen (24 August 2014). "Ethical Issues in Neuromarketing: 'I Consume, Therefore I am!'". Science and Engineering Ethics. 21 (5): 1271–1284. doi:10.1007/s11948-014-9581-5. ISSN 1353-3452. PMID 25150848. S2CID 207343944.