Analysis of information sources in references of the Wikipedia article "Packshot" in English language version.
Outdoor also suits highly competitive sectors in which a brand name-check, visual image or product packshot are important stimuli to a sale
The function of the pack shot is to trigger what marketing persons like to call in-store, on-shelf recognition.
Also, packshots are very dominant, sometimes there are two, five second shots in a 30 second commercial
If no money changes hands and the pack shots are handled appropriately, the proliferation of well known brand names in TV shows is deemed to be a legitimate part of the programme-making process.
