[8] 'The day the Masters was born', BBC Sport (31 January 2002)
[17] 'Casper's stage debut, BBC News (13 December 1999)
[18] 'Man Utd musical set for kick-off', BBC News (1 February 2001)
books.google.com
[3] 'Public Relations: Critical Debates and Contemporary Practices' by Jacquie L’Etang & Magda Pieczka (Routledge, 2006), Chapter 8: The Evolution of British Public Relations, p. 165
[11] 'The Commercialisation of Sport' edited by Trevor Slack (Routledge, 2004), p. 274
cipr.co.uk
[4] Chartered Institute of Public Relations (CIPR): 'Past presidents'