Personalized marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Personalized marketing" in English language version.

Last modified: 23:46:27, 19 May 2026 (UTC)

Ref.Un. Ref.Website

Global rank English rank

73hbr.org

4,164^th place

2,641^st place

44worldcat.org

4^th place

22mckinsey.com

8,567^th place

6,035^th place

21stateofdigitalpublishing.com

low place

22gartner.com

7,063^rd place

5,996^th place

21forbes.com

71^st place

54^th place

21contently.com

low place

21psynso.com

low place

11springer.com

182^nd place

172^nd place

11doi.org

2^nd place

11techtarget.com

3,908^th place

3,051^st place

11vedia.ai

low place

11wvu.edu

9,196^th place

5,232^nd place

11ssrn.com

907^th place

529^th place

11dmnews.com

low place

11adobe.com

2,320^th place

1,990^th place

11amazon.com

159^th place

105^th place

11hbs.edu

4,729^th place

2,784^th place

11levit.dev

low place

11theguardian.com

16^th place

11^th place

11adweek.com

1,542^nd place

764^th place

adobe.com (Global: 2,320^th place; English: 1,990^th place)

offers.adobe.com

"Knowledge is Power - Data-driven Marketing Success is Built on Accountability" (PDF). Adobe Systems.

adweek.com (Global: 1,542^nd place; English: 764^th place)

"New England Patriots Accidentally Tweet Out a Racial Slur". AdWeek. November 14, 2014. Retrieved April 20, 2016.

amazon.com (Global: 159^th place; English: 105^th place)

aws.amazon.com

"Real-time personalization and recommendation | Amazon Personalize | AWS". Amazon Web Services, Inc. Retrieved March 13, 2021.

contently.com (Global: low place; English: low place)

"Infographic: The Problem With Personalized Marketing — The Content Strategist". The Content Strategist. January 25, 2016. Retrieved April 20, 2016.

dmnews.com (Global: low place; English: low place)

media.dmnews.com

"Data Management Platforms Demystified" (PDF). Oracle.

doi.org (Global: 2^nd place; English: 2^nd place)

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.

forbes.com (Global: 71^st place; English: 54^th place)

Maycotte, H. O. "Beacon Technology: The Where, What, Who, How and Why". Forbes. Retrieved November 6, 2024.

gartner.com (Global: 7,063^rd place; English: 5,996^th place)

blogs.gartner.com

"What Does a Data Management Platform Do, Anyway? - Martin Kihn". Martin Kihn. January 7, 2015. Retrieved May 2, 2016.

gartner.com

"How Brands Can Personalize at Scale". Gartner. Retrieved April 26, 2021.

hbr.org (Global: 4,164^th place; English: 2,641^st place)

"Is Your Company Ready for One-to-One Marketing?" Harvard Business Review, January–February 1999, accessed July 27, 2011
"The New Rules of Data Privacy". Harvard Business Review. February 25, 2022. ISSN 0017-8012. Retrieved November 6, 2024.
"Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. January 1, 1999. ISSN 0017-8012. Retrieved November 22, 2024.

hbs.edu (Global: 4,729^th place; English: 2,784^th place)

digital.hbs.edu

"Netflix: A Personalized Viewing Experience". Digital Innovation and Transformation. Retrieved March 13, 2021.

levit.dev (Global: low place; English: low place)

civalue.levit.dev

"How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case". ciValue. November 5, 2020. Retrieved April 26, 2021.

mckinsey.com (Global: 8,567^th place; English: 6,035^th place)

"The Internet of Things". McKinsey & Company. Retrieved April 20, 2016.
"Personalization at scale: First steps in a profitable journey to growth | McKinsey".

psynso.com (Global: low place; English: low place)

"Personalized Marketing". Psynso. Retrieved November 22, 2024.

springer.com (Global: 182^nd place; English: 172^nd place)

link.springer.com

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.

ssrn.com (Global: 907^th place; English: 529^th place)

papers.ssrn.com

Aridor, Guy; Yeon-Koo, Che; Hollenbeck, Brett; McCarthy, Daniel (2024). "Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency". CESifo Working Paper No. 10928.

stateofdigitalpublishing.com (Global: low place; English: low place)

"What is a Data Management Platform, or DMP?". State of Digital Publishing. November 20, 2016. Retrieved November 30, 2017.

techtarget.com (Global: 3,908^th place; English: 3,051^st place)

searchcrm.techtarget.com

"What is customer relationship management (CRM) ? - Definition from WhatIs.com". SearchCRM. Retrieved April 20, 2016.

theguardian.com (Global: 16^th place; English: 11^th place)

Woolf, Nicky (February 5, 2015). "Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf". The Guardian. ISSN 0261-3077. Retrieved April 20, 2016.

vedia.ai (Global: low place; English: low place)

"What is one-to-one marketing? How it can help your business". Dynamic Video and Video Automation | Vedia. July 2, 2019. Retrieved May 8, 2020.

worldcat.org (Global: 4^th place; English: 4^th place)

search.worldcat.org

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.
"The New Rules of Data Privacy". Harvard Business Review. February 25, 2022. ISSN 0017-8012. Retrieved November 6, 2024.
Woolf, Nicky (February 5, 2015). "Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf". The Guardian. ISSN 0261-3077. Retrieved April 20, 2016.
"Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. January 1, 1999. ISSN 0017-8012. Retrieved November 22, 2024.

wvu.edu (Global: 9,196^th place; English: 5,232^nd place)

marketingcommunications.wvu.edu

"Marketing Communications | Personalization In Marketing". marketingcommunications.wvu.edu. August 29, 2024. Retrieved November 21, 2024.

Personalized marketing (English Wikipedia)

adobe.com (Global: 2,320th place; English: 1,990th place)

offers.adobe.com

adweek.com (Global: 1,542nd place; English: 764th place)

amazon.com (Global: 159th place; English: 105th place)

aws.amazon.com

contently.com (Global: low place; English: low place)

dmnews.com (Global: low place; English: low place)

media.dmnews.com

doi.org (Global: 2nd place; English: 2nd place)

forbes.com (Global: 71st place; English: 54th place)

gartner.com (Global: 7,063rd place; English: 5,996th place)

blogs.gartner.com

gartner.com

hbr.org (Global: 4,164th place; English: 2,641st place)

hbs.edu (Global: 4,729th place; English: 2,784th place)

digital.hbs.edu

levit.dev (Global: low place; English: low place)

civalue.levit.dev

mckinsey.com (Global: 8,567th place; English: 6,035th place)

psynso.com (Global: low place; English: low place)

springer.com (Global: 182nd place; English: 172nd place)

link.springer.com

ssrn.com (Global: 907th place; English: 529th place)

papers.ssrn.com

stateofdigitalpublishing.com (Global: low place; English: low place)

techtarget.com (Global: 3,908th place; English: 3,051st place)

searchcrm.techtarget.com

theguardian.com (Global: 16th place; English: 11th place)

vedia.ai (Global: low place; English: low place)

worldcat.org (Global: 4th place; English: 4th place)

search.worldcat.org

wvu.edu (Global: 9,196th place; English: 5,232nd place)

marketingcommunications.wvu.edu

adobe.com (Global: 2,320^th place; English: 1,990^th place)

adweek.com (Global: 1,542^nd place; English: 764^th place)

amazon.com (Global: 159^th place; English: 105^th place)

doi.org (Global: 2^nd place; English: 2^nd place)

forbes.com (Global: 71^st place; English: 54^th place)

gartner.com (Global: 7,063^rd place; English: 5,996^th place)

hbr.org (Global: 4,164^th place; English: 2,641^st place)

hbs.edu (Global: 4,729^th place; English: 2,784^th place)

mckinsey.com (Global: 8,567^th place; English: 6,035^th place)

springer.com (Global: 182^nd place; English: 172^nd place)

ssrn.com (Global: 907^th place; English: 529^th place)

techtarget.com (Global: 3,908^th place; English: 3,051^st place)

theguardian.com (Global: 16^th place; English: 11^th place)

worldcat.org (Global: 4^th place; English: 4^th place)

wvu.edu (Global: 9,196^th place; English: 5,232^nd place)