Personalized marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Personalized marketing" in English language version.

refsWebsite

Global rank English rank

4worldcat.org

5^th place

3hbr.org

2,754^th place

1,686^th place

2mckinsey.com

6,781^st place

4,660^th place

2psynso.com

low place

2gartner.com

4,365^th place

3,369^th place

1springer.com

274^th place

309^th place

1doi.org

2^nd place

1stateofdigitalpublishing.com

low place

1techtarget.com

2,435^th place

1,699^th place

1forbes.com

54^th place

48^th place

1vedia.ai

low place

1wvu.edu

8,912^th place

5,763^rd place

1ssrn.com

703^rd place

501^st place

1dmnews.com

low place

1adobe.com

1,631^st place

1,239^th place

1janrain.com

low place

1amazon.com

105^th place

79^th place

1hbs.edu

4,520^th place

2,790^th place

1levit.dev

low place

1contently.com

low place

1theguardian.com

12^th place

11^th place

1adweek.com

1,117^th place

624^th place

adobe.com

offers.adobe.com

"Knowledge is Power - Data-driven Marketing Success is Built on Accountability" (PDF). Adobe Systems.

adweek.com

"New England Patriots Accidentally Tweet Out a Racial Slur". AdWeek. November 14, 2014. Retrieved April 20, 2016.

amazon.com

aws.amazon.com

"Real-time personalization and recommendation | Amazon Personalize | AWS". Amazon Web Services, Inc. Retrieved March 13, 2021.

contently.com

"Infographic: The Problem With Personalized Marketing — The Content Strategist". The Content Strategist. January 25, 2016. Retrieved April 20, 2016.

dmnews.com

media.dmnews.com

"Data Management Platforms Demystified" (PDF). Oracle.

doi.org

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.

forbes.com

Maycotte, H. O. "Beacon Technology: The Where, What, Who, How and Why". Forbes. Retrieved November 6, 2024.

gartner.com

blogs.gartner.com

"What Does a Data Management Platform Do, Anyway? - Martin Kihn". Martin Kihn. January 7, 2015. Retrieved May 2, 2016.

gartner.com

"How Brands Can Personalize at Scale". Gartner. Retrieved April 26, 2021.

hbr.org

"Is Your Company Ready for One-to-One Marketing?" Harvard Business Review, January–February 1999, accessed July 27, 2011
"The New Rules of Data Privacy". Harvard Business Review. February 25, 2022. ISSN 0017-8012. Retrieved November 6, 2024.
"Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. January 1, 1999. ISSN 0017-8012. Retrieved November 22, 2024.

hbs.edu

digital.hbs.edu

"Netflix: A Personalized Viewing Experience". Digital Innovation and Transformation. Retrieved March 13, 2021.

janrain.com

"Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain Study | Janrain". Janrain. Retrieved April 20, 2016.

levit.dev

civalue.levit.dev

"How to use AI to solve FMCG business problems using a recommendation for a Shopping List as a use case". ciValue. November 5, 2020. Retrieved April 26, 2021.

mckinsey.com

"The Internet of Things". McKinsey & Company. Retrieved April 20, 2016.
"Personalization at scale: First steps in a profitable journey to growth | McKinsey".

psynso.com

"Personalized Marketing". Psynso. Retrieved November 22, 2024.
"Personalized Marketing". Psynso. Retrieved November 22, 2024.

springer.com

link.springer.com

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.

ssrn.com

papers.ssrn.com

Aridor, Guy; Yeon-Koo, Che; Hollenbeck, Brett; McCarthy, Daniel (2024). "Evaluating The Impact of Privacy Regulation on E-Commerce Firms: Evidence from Apple's App Tracking Transparency". CESifo Working Paper No. 10928.

stateofdigitalpublishing.com

"What is a Data Management Platform, or DMP?". State of Digital Publishing. November 20, 2016. Retrieved November 30, 2017.

techtarget.com

searchcrm.techtarget.com

"What is customer relationship management (CRM) ? - Definition from WhatIs.com". SearchCRM. Retrieved April 20, 2016.

theguardian.com

Woolf, Nicky (February 5, 2015). "Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf". The Guardian. ISSN 0261-3077. Retrieved April 20, 2016.

vedia.ai

"What is one-to-one marketing? How it can help your business". Dynamic Video and Video Automation | Vedia. July 2, 2019. Retrieved May 8, 2020.

worldcat.org

search.worldcat.org

Morgan, Neil A.; Whitler, Kimberly A.; Feng, Hui; Chari, Simos (January 1, 2019). "Research in marketing strategy". Journal of the Academy of Marketing Science. 47 (1): 4–29. doi:10.1007/s11747-018-0598-1. ISSN 1552-7824.
"The New Rules of Data Privacy". Harvard Business Review. February 25, 2022. ISSN 0017-8012. Retrieved November 6, 2024.
Woolf, Nicky (February 5, 2015). "Coca-Cola pulls Twitter campaign after it was tricked into quoting Mein Kampf". The Guardian. ISSN 0261-3077. Retrieved April 20, 2016.
"Is Your Company Ready for One-to-One Marketing?". Harvard Business Review. January 1, 1999. ISSN 0017-8012. Retrieved November 22, 2024.

wvu.edu

marketingcommunications.wvu.edu

"Marketing Communications | Personalization In Marketing". marketingcommunications.wvu.edu. August 29, 2024. Retrieved November 21, 2024.