Positioning (marketing) (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Positioning (marketing)" in English language version.

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5books.google.com

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1theatlantic.com

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1thebrandingjournal.com

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1equibrandconsulting.com

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1marketing-insider.eu

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1businessdictionary.com

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1researchgate.net

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archive.org

Geoffrey Moore (1991). Crossing the Chasm. HarperCollins Publishers. ISBN 978-0887305191.

books.google.com

Sandra Bell (March 29, 2008). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. p. 26. ISBN 978-3-7908-2030-0.
Al Ries; Jack Trout (2001). Positioning: The Battle for Your Mind. McGraw Hill Professional. ISBN 978-0-07-137358-6.
T. Ellson (March 16, 2004). Culture and Positioning as Determinants of Strategy: Personality and the Business Organization. Palgrave Macmillan UK. p. 260. ISBN 978-0-230-50981-8.
Stephen R. Fox (1984). The Mirror Makers: A History of American Advertising and Its Creators. University of Illinois Press. p. 324. ISBN 978-0-252-06659-7.
Al Ries; Jack Trout (January 3, 2001). Positioning: The Battle for Your Mind. McGraw Hill Professional. p. 2. ISBN 978-0-07-170587-5.

businessdictionary.com

Business Dictionary, http://www.businessdictionary.com/definition/positioning.html

doi.org

doi.org

Maggard, John P. (1976-01-01). "Positioning Revisited". Journal of Marketing. 40 (1): 63–66. doi:10.2307/1250678. JSTOR 1250678.
Ray, Michael L. (1973-01-01). "A Decision Sequence Analysis of Developments in Marketing Communication". Journal of Marketing. 37 (1): 29–38. doi:10.2307/1250772. JSTOR 1250772.

dx.doi.org

Paul E. Green and Abba M. Krieger Conjoint analysis with product-positioning applications Chapter 10 in Handbook in Operations Research and Management Science, Vol. 5 [Marketing], Eliashberg, J. and Lilien, G.L. (eds), Elsevier, 1993 https://dx.doi.org/10.1016/S0927-0507(05)80023-4, pp 467–515

equibrandconsulting.com

"Brand Positioning Strategy". Equibrand Consulting. Retrieved November 14, 2017.

get2aha.com

Cunningham, Andy (October 17, 2017). Get to Aha! Discover Your Positioning DNA and Dominate Your Competition. McGraw-Hill. ISBN 978-1-260-03120-1.

jstor.org

Maggard, John P. (1976-01-01). "Positioning Revisited". Journal of Marketing. 40 (1): 63–66. doi:10.2307/1250678. JSTOR 1250678.
Ray, Michael L. (1973-01-01). "A Decision Sequence Analysis of Developments in Marketing Communication". Journal of Marketing. 37 (1): 29–38. doi:10.2307/1250772. JSTOR 1250772.

leading.vn

Andrei, P; Ecaterina, B, R; Ionut, T. C (2010). "Does Positioning Have a Place in the Minds of our Students?". Annals of the University of Oradea, Economic Science Series.{{cite journal}}: CS1 maint: multiple names: authors list (link)[1]

marketing-insider.eu

Marketing Insider, "Evaluating Market Segments", Online: https://marketing-insider.eu/marketing-explained/part-i-defining-marketing-and-the-marketing-process/market-targeting/

researchgate.net

Mulvey, Michael (January 2009). "Experiential positioning: Strategic differentiation of customer-brand relationships". Innovative Marketing. 5 – via ResearchGate.

theatlantic.com

Marc de Swaan Aron (October 3, 2011). "How Brands Were Born: A Brief History of Modern Marketing". The Atlantic. Retrieved November 8, 2016.

thebrandingjournal.com

"A Simple Definition of Brand Positioning". The Branding Journal. Retrieved November 14, 2017.