Analysis of information sources in references of the Wikipedia article "Premium pricing" in English language version.
The best way to position a product as a premium brand is with a high price
74% are on the hunt for a premium product at a discounted rate and love finding a luxury brand at half the cost
Align prices with Value - You might already have a premium product but you are selling it at a commodity price
If you have an unlimited supply, everybody knows that lots of people are using it, and there are no restrictions, that means it's not exclusive, not rare, and not limited. ... "Premium" is an artificial limit on something that is not actually limited, aimed at people who have higher expectations, and therefore a higher perception of value.
