Product line extension (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Product line extension" in English language version.

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Weitz, Barton A.; Wensley, Robin (2002-11-04). Handbook of Marketing. SAGE Publications. ISBN 978-0-7619-5682-2.

Heath, T., DelVecchio, D., & McCarthy, M. (2013). "Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm". GFK-Marketing Intelligence Review. 5 (1): 31–37. doi:10.2478/gfkmir-2014-0024. S2CID 166785768.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Axarloglou, Kostas (2008-01-01). "Product line extensions: causes and effects". Managerial and Decision Economics. 29 (1): 9–21. doi:10.1002/mde.1369. ISSN 1099-1468.
Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus (2015-08-17). "Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?". Journal of Marketing. 79 (6): 50–70. doi:10.1509/jm.14.0100. ISSN 0022-2429. S2CID 53409508.

Heath, T., DelVecchio, D., & McCarthy, M. (2013). "Line Extension Asymmetry: Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm". GFK-Marketing Intelligence Review. 5 (1): 31–37. doi:10.2478/gfkmir-2014-0024. S2CID 166785768.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus (2015-08-17). "Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?". Journal of Marketing. 79 (6): 50–70. doi:10.1509/jm.14.0100. ISSN 0022-2429. S2CID 53409508.

Axarloglou, Kostas (2008-01-01). "Product line extensions: causes and effects". Managerial and Decision Economics. 29 (1): 9–21. doi:10.1002/mde.1369. ISSN 1099-1468.
Caldieraro, Fabio; Kao, Ling-Jing; Cunha, Marcus (2015-08-17). "Harmful Upward Line Extensions: Can the Launch of Premium Products Result in Competitive Disadvantages?". Journal of Marketing. 79 (6): 50–70. doi:10.1509/jm.14.0100. ISSN 0022-2429. S2CID 53409508.