Analysis of information sources in references of the Wikipedia article "Product placement" in English language version.
Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands.
The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands.
Other chains wouldn't do a tie-in with an R-rated movie
Product placements and programming with embedded marketing messages are also becoming more prevalent.
Quentin Tarantino and producer Lawrence Bender used their own products - Big Kahuna Burgers, Red Apple cigarettes, etc. - instead of using brand-names.
But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant.
The majority of product placement in film and television, Jones said, happens on a quid-pro-quo basis rather than in exchange for payment.
a decade after E.T., it was already commonplace for brands like Pizza Hut, Doritos and Reebok to be littered throughout movies.
Wayne and Garth criticise product placement while advertising Pizza Hut, Reebok and Pepsi.
But marketers warned that Apprentice had used nearly every episode this past season as a call to action for its advertising partners and viewers could become wary of the embedded marketing messages that are becoming a bit too blatant.
Adopt embedded marketing strategy. Teen marketing research shows that teens may respond positively to marketing symbols used in association with formerly unpopular brands.
The executive creative director at marketing firm RTCdirect, in Washington, D.C., Shapiro sees embedded marketing as the logical next stage in the development of loyal brands.
Product placements and programming with embedded marketing messages are also becoming more prevalent.
Quentin Tarantino and producer Lawrence Bender used their own products - Big Kahuna Burgers, Red Apple cigarettes, etc. - instead of using brand-names.
The majority of product placement in film and television, Jones said, happens on a quid-pro-quo basis rather than in exchange for payment.
