There are a number of organizations, like California's Institute for Local Government, that provide public officials with analytic constructs to decide which approaches to use and evaluate the results. See, www.ca-ilg.org/publicengagement.
Guidry, Jeanine P.D.; Jin, Yan; Orr, Caroline A.; Messner, Marcus; Meganck, Shana (2017). "Ebola on Instagram and Twitter: How health organizations address the health crisis in their social media engagement". Public Relations Review. 43 (3): 477–486. doi:10.1016/j.pubrev.2017.04.009.
Jeanine P.D., Guidry; Jin, Yan; Orr, Caroline A.; Messner, Marcus; Meganck, Shana (2017). "Ebola on Instagram and Twitter: How health organizations address the health crisis in their social media engagement". Public Relations Review. 43 (3): 477–486. doi:10.1016/j.pubrev.2017.04.009.
Measham, T.G. Brake; Robinson, C.J; Larson, S. Richards; Smith, T. (2011). "NRM engagement between remote arid communities and government agencies: Success factors from Australia". Journal of Arid Environments. 75 (10): 968–973. doi:10.1016/j.jaridenv.2011.04.018.
Salmon, Charles T.; Cho, Hyunyi (2007-06-01). "Unintended Effects of Health Communication Campaigns". Journal of Communication. 57 (2): 293–317. doi:10.1111/j.1460-2466.2007.00344.x. ISSN0021-9916.
Merkle, D. M. (1996). "The polls-Review-The National Issues Convention Deliberative Poll". Public Opinion Quarterly. 60 (4): 588–619. doi:10.1086/297775.
Dudo, A. D.; Dunwoody, S.; Scheufele, D. A. (2011). "The emergence of nano news: Tracking thematic trends and changes in U.S. newspaper coverage of nanotechnology". Journalism & Mass Communication Quarterly. 88 (1): 55–75. doi:10.1177/107769901108800104. S2CID143289969.
Scheufele, A. D. (2011). Modern Citizenship or Policy Dead End? Evaluating the need for public participation in science policy making, and why public meetings may not be the answer . Paper #R-34, Joan Shorenstein Center on the Press, Politics and Public Policy Research Paper Series. Harvard University. Cambridge, MA. Retrieved from http://www.hks.harvard.edu/presspol/publications/papers/research_papers/r34_scheufele.pdf
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Wills, Matthew (2017-04-03). "The Backfire Effect". JSTOR Daily. Retrieved 2022-04-05.
Dudo, A. D.; Dunwoody, S.; Scheufele, D. A. (2011). "The emergence of nano news: Tracking thematic trends and changes in U.S. newspaper coverage of nanotechnology". Journalism & Mass Communication Quarterly. 88 (1): 55–75. doi:10.1177/107769901108800104. S2CID143289969.
Salmon, Charles T.; Cho, Hyunyi (2007-06-01). "Unintended Effects of Health Communication Campaigns". Journal of Communication. 57 (2): 293–317. doi:10.1111/j.1460-2466.2007.00344.x. ISSN0021-9916.