Analysis of information sources in references of the Wikipedia article "Rax Roast Beef" in English language version.
Rax Restaurants' ads use the phrase "All the Right Stuff"
the 540-unit Columbus, Ohio-based chain with the advertising slogan "Fast Food with Style."
Rax Restaurants' ads use the phrase "All the Right Stuff"
the 540-unit Columbus, Ohio-based chain with the advertising slogan "Fast Food with Style."
Today was opening day for Fort Wayne-based Rax of Indiana's 22nd restaurant, at 5909 Covington Road. It's the third in this area, and the 300th for the franchisor, Rax Systems of Columbus, Ohio... The first salad bar in a fast service restaurant, according to fast food historians, and baked, topped potatoes, introduced in February 1981. Besides the salad bar (a large, horseshoe-shaped unit) and roast beef, Rax stores sell ham, turkey, fish, barbecued beef, and Philadelphia-style beef sandwiches. They also sell potato skins and soup.
The regional restaurant chain will put more emphasis back on sandwiches and trim its salad bar offerings after discovering that its Lunch Bar and Dinner Bar are failing to bring in new business, President Larry Ritter told shareholders at the company's annual meeting yesterday. Ritter said new surveys show Rax lost some market share during the summer. More importantly, six of eight major chains that offer expanded salad bars also lost share, indicating consumers no longer see extensive salad bars as unique or innovative, Ritter said... Rax was one of the first chains in the country to offer salad bars with hot pasta and Mexican items. Its salad bar accounted for as much as 40 percent of sales in some stores, Ritter said.
Rax Restaurants Inc. became a partner yesterday with Carlos Garcia in his Red Burrito Mexican food company, with plans to convert some underperforming Rax locations to the new concept. Rax directors approved the agreement yesterday, said William Underhill, president and chief operating officer of the Dublin-based chain. Rax will provide marketing, purchasing and management support as well as locations. Garcia, who earlier this year opened the first Red Burrito in a converted Rax that he is leasing, will manage the company.
You can eat here. (tag line on each coupon)
