Reverse marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Reverse marketing" in English language version.

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doi.org

  • Michiel R. Leenders; David L. Blenkhorn (April 1989). "Reverse Marketing: The New Buyer-Supplier Relationship". Journal of Marketing. 53 (2): 129–131. doi:10.2307/1251420. JSTOR 1251420.
  • David L. Blenkhorn; Peter M. Banting (1991). "How Reverse Marketing Changes Buyer-Seller Roles". Industrial Marketing Management. 20 (3): 185–191. doi:10.1016/0019-8501(91)90016-9.

jstor.org

  • Michiel R. Leenders; David L. Blenkhorn (April 1989). "Reverse Marketing: The New Buyer-Supplier Relationship". Journal of Marketing. 53 (2): 129–131. doi:10.2307/1251420. JSTOR 1251420.

marketing-schools.org

proquest.com

search.proquest.com

  • Plank, Richard E; Francis, Deborah (January 2001). "Does reverse marketing reduce conflict in buyer-seller relations?". American Business Review. 19 (1): 76–83. ProQuest 216294586.

thedailybeast.com

theglobeandmail.com