Michiel R. Leenders; David L. Blenkhorn (April 1989). "Reverse Marketing: The New Buyer-Supplier Relationship". Journal of Marketing. 53 (2): 129–131. doi:10.2307/1251420. JSTOR1251420.
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jstor.org
Michiel R. Leenders; David L. Blenkhorn (April 1989). "Reverse Marketing: The New Buyer-Supplier Relationship". Journal of Marketing. 53 (2): 129–131. doi:10.2307/1251420. JSTOR1251420.