Analysis of information sources in references of the Wikipedia article "Roto Broil" in English language version.
The frontal and centralized presentation employed by Lichtenstein in early pairings of domestic objects, such as Roto Broil and Electric Cord of 1961 and Golf Ball (1962), was of such assertive directness that it would have been dismissed in contemporary advertising as too crude and unsophisticated. In the context of painting, however, this projection of an image so as to be instantly apprehended as a whole – as a perceptual pattern or structure that in psychological terms would be labelled a Gestalt – was daring in its austere simplicity, anticipating the Minimalism of the mid 1960s. Together with an emphasis on the surface as a flat pattern of dots, brightly coloured shapes and black outlines, this fixing of the image to the centre stressed the painting as a static object.
