Sales effectiveness (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Sales effectiveness" in English language version.

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  • Churchill, Gilbert A.; Ford, Neil M.; Hartley, Steven W.; Walker, Orville C. (1985). "The Determinants of Salesperson Performance: A Meta-Analysis". Journal of Marketing Research. 22 (2): 103–118. doi:10.1177/002224378502200201. JSTOR 3151357. S2CID 144335826.
  • G. A., Churchill; Ford, Jr.; Steven, N.M; O.C, Walker (1985), "The determinants of salesperson performance: a meta- analysis", Journal of Marketing Research, 22 (2): 103–118, doi:10.1177/002224378502200201, S2CID 144335826
  • Zang, Zhimei; Liu, Dong; Zheng, Yaqin; Chena, Chuanming (January 2020), "How do the combinations of sales control systems influence sales performance? The mediating roles of distinct customer-oriented behaviors", Industrial Marketing Management, 84 (1): 287–297, doi:10.1016/j.indmarman.2019.07.015, S2CID 202362575{{citation}}: CS1 maint: date and year (link)
  • Mann, Leon; Samson, Danny; Dow, Douglas (1 February 1998), "A Field Experiment on the Effects of Benchmarking and Goal Setting on Company Sales Performance", Journal of Management, 24 (1): 73–96, doi:10.1177/014920639802400106, S2CID 220592720

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  • Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performing . Upper Saddle River, New Jersey: Pearson Education, Inc. ISBN 0137058292. The Marketing Accountability Standards Board (MASB) endorses the definitions, purposes, and constructs of classes of measures that appear in Marketing Metrics as part of its ongoing Common Language in Marketing Project.